Page Comparison

Challenge:

How to Maximize Media Campaign Results through Improved Adswizz Audience Segment Targeting with ADvendio Integration? Can you choose Audience targeting Can you target your audience in ADvendio for Campaign Items, which you will be booking into Adswizz, to maximize your media campaign results?

Solution:

The enhanced integration between Adswizz integration with and ADvendio Audience Segment Targeting offers has been enhanced to offer a wide range of powerful options to that can help maximize the impact of your media campaigns. By using You can use various options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more , you can to effectively reach and engage your desired audience to , which in turn will improve your campaign performance. You Can add your AudienceSegments from your Targeting, by simply editing Adding your Audience Segments to your Targeting is simple. All you have to do is edit the targeting options in the Campaign Builder:

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Adswizz Audience Segmentation

Currently following Audience Segmentation options are available for Adswizz:

• Demographic Segments

• Advertiser Imported Segments

• Publisher Imported Segments

• Publisher Attributes Segments

• Inventory Attributes Segments

• Labs Segments

• Weather Segments

• Custom Audiences Segments

• Point of Interest (POI) Segments

• Listening Context Segments

• Behavioural Segments

• Optimization Segments

• Custom Behavioral Segments

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If you need help require assistance with simplifying audience targeting, then check refer to 3.5.5.1.1 How to structure your Audience Segments Targeting?

Setup:

To If you want to import the audience targeting into ADvendio, you can follow these steps:

• To start using use the new Audience Targeting feature from ADvendio, you need to import them via our ‘Transfer to ADvendio’ must import it using the 'Transfer to ADvendio' feature on your Adswizz Connection record. More information: You can find more information on 3.5.3 How to import and sync targeting information and IDs from connected systems with ADvendio?

• This allows you to Once imported, you can access the targeting options through ADvendio's Campaign Builder in Audience Segments Targeting. See more , as explained in 4.3.4.4 Key Value / Audience (AdServer) Targeting

• You can set up your targeting by creating logical groups. For exampleTo make the most out of the feature, you can create logical groups to organize your targeting options. For instance, you can create Group 1 AND Group 2 to organize your targeting options.

• All It's important to note that all audience targeting will be combined with an AND relation to other supported targeting options, such as GEO targeting.

• For If you're using Publisher Imported Segments, the parents will be displayed, allowing you to select choose the appropriate segments for your campaign.