Ad Prices are related to your AdSpecs and assign them to a rate card, with a certain price, billing category, and currency. Here you store all pricing information. You are able to sell an ad spec in different rate cards, billing categories, or for many different prices. If you are familiar with the standard Salesforce Opportunity process their Opportunity line item, Pricebook, and Product concept is similar.
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Package
To create AdPrices for Packages read more here: 3.6 Packages
Publisher Payout / Commitments
Set the field Unit which is a 7.2.9.1 Edit Picklist Values Sets (Global Picklists) to have the calculation for Publisher Payout and Commitments accumulate the correct amounts from your sold products.
If you are using Print and Commitment Condition "rebate in kind quantity" please also set the field ADendio__PageEquivalency__c in the related Object AdType.