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  1. The first part of the media campaign's information shows the owner of the campaign and the campaign's names. You can also store your clients' reference number and the system generated offer number here.
  2. Accounts linked: The following part stores information about the client and all other parties that are involved in this deal. You can enter the
    • Advertiser (account Account - Record Type Client) and
    • Agency (Account - Record Type Agency) information using the lookup field: click on the magnifier to open a pop-up window displaying all advertisers and agencies respectively. You can also enter the
    • Debtor to receive the invoice
    • Beneficiary
    • and Intermediary (Account - Record Type Agency or Intermediary) here. 
  3. The last section reads the start date and end date of the campaign.
  4. If you are using Legal Entities or have customized your offer number, please fill out this section. Your administrator can also automate part of this. 

  5. Here you can enter information on the campaign's stage. With one glance at this section, later on, you can estimate how advanced the negotiations are since each stage is assigned to a probability which makes it easy to evaluate the progress (see lesson 'Media Campaign's Stages' for more information).
  6. Use rate cards to preselect the product list you like to sell. Since rate cards are valid for a certain period of time, they are ideal for organizing yearly price changes.  Another use case would be to make products only available during the rate card's validity period. A media campaign assigned to a certain rate card can only contain campaign items of this rate card. Additionally, enter the tax information here.
  7. Version 2.91 and up: You can track you customers budget given by either Advertiser or Agency. ADvendio shows you the sum of all Campaign Items of a Media Campaign and the Delta to the Budget in the Media Configuration. Please set the necessary amount field in a Custom Setting to calculate the budget against the right net or gross value. 
  8. Starting version 2.82 and up we added a new field "Valid until" to the media campaign. This will show your clients how long this offer is valid. The date will also be shown on the PDFs and in the Optimizer.


Most VAT information in this sections is automatically calculated. So no need to edit here other than if you like to have the whole media campaign not taxed. Read more here: 6.1.4 Value Added Tax (VAT) / Goods and Services Tax (GST).

Now that you have created the basic foundation of your media campaign, it's time to add campaign items to it.