When creating a package, you can choose between different distributions. The distribution relates to the impressions planned to deliver.
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Distribution | Version 2.88 and up | Billing Category | Billing Categories | |||||
Package Ad Spec | Quantity | Pricing | Period | Surcharges + Discounts | TPC | AE / Agency | "active" Ad Price for Package Ad Spec | at least one "active" Ad Price for each Component Ad Specs |
|---|---|---|---|---|---|---|---|---|
Individual Fixed Price | Header = 1 Components need to be individually set in the media configuration Option: Fixed Quantity | Total of all Package Prices multiplied with their quantity | Set in Components, Package header contains earliest start date and latest end date | Set in components, Header contains total of all absolute surcharges and the calculated average for % surcharges and discounts | TPC is set in components | AE is currently set in package header, but can be disabled for single components at the ad price Agency Earnings can be set for each component. | Fixed Price | any |
Individual CPM/CPC | Header = sum of components quantity Components need to be individually set in the media configuration Option: Fixed Quantity | The average of all components prices in relation to their entered quantity | Set in Components, Package header contains earliest start date and latest end date | same as above | same as above | same as above | CPM/vCPM | CPM/vCPM |
CPC | CPC | |||||||
Linear | Quantity of header gets evenly distributed between all components. | Package Header Price | Defined by Package Header | Defined by Package Header Absolute surcharges are divided among all components, % and discounts are copied to components. Can be overwritten for all Components | Defined by Package Header, copied to all components | Agency Earnings can be set for each component. | CPM/vCPM | CPM/vCPM |
CPC | CPC | |||||||
Fixed Price | Fixed Price | |||||||
Prorated | Distributed according to the percentage values. | Package Header Price | Defined by Package Header | Defined by Package Header and copied to all components. Can be overwritten for all Components | Defined by Package Header, copied to all components | Agency Earnings can be set for each component. | CPM/vCPM/CPCV/CPC | CPM/vCPM/CPCV/CPC |
Header = 1 and Components will be set to 1. | The SalesPrices is distributed according to the percentage values. | Fixed Price | Fixed Price |
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