Platform 161, with its headquarters in Amsterdam, is a DSP for advertisers, agencies and publishers.
In order to connect you have to install an extention to ADvendio. Please ask you ADvendio consultant for the sandbox and production links.
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| ADvendio Field | Needed Information / P161 Field |
|---|---|
| AdServer ID | the ID of the country region in P161 |
| AdServer ID Name / AdServer Name | the name of the country region (note this will be visible in the selection screen in ADvendio, you don't need to use technical names as the ID will be used to be sent to P161) |
| Type | Region |
| Category | Geography |
| Active | true |
| AdServer Login | the record ID of the AdServer Login created in step 2.), if you didn't do this, just leave empty |
| Record Type | Use the ID of the Record Type you created in step 2.) for AdServer IDs, if you didn't create an own one, just use DFP |
| Parent AdServer ID | OPTIONAL If you like you can link the Salesforce Record IDs of Countries to enable a hierarch within ADvendio. This was during targeting selection, you will be able to see regions below the countries. This requires that the import of countries is already done, in order to have Salesforce Record IDs to refer to. |
City Targeting
For cities, please use the following field mapping:
| ADvendio Field | Needed Information / P161 Field |
|---|---|
| AdServer ID | the ID of the city in P161 |
| AdServer ID Name / AdServer Name | the name of the city (note this will be visible in the selection screen in ADvendio, you don't need to use technical names as the ID will be used to be sent to P161) |
| Type | City |
| Category | Geography |
| Active | true |
| AdServer Login | the record ID of the AdServer Login created in step 2.), if you didn't do this, just leave empty |
| Record Type | Use the ID of the Record Type you created in step 2.) for AdServer IDs, if you didn't create an own one, just use DFP |
| Parent AdServer ID | OPTIONAL As with regions, you can enter a country or a region Salesforce Record ID into this field, to display the cities in hierarchy. This requires that the import of countries/regions is already done, in order to have Salesforce Record IDs to refer to. |
Manage your Platform 161 Inventory
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