Page Comparison

Version	2.161
Supported AdServers	Google Ad Manager, Xandr, Adswizz, Freewheel

...

Category

What needs to be entered into the Enhanced Delivery Filter field?

What will be imported?

Available for

Inventory and Country

{"splitBy":["Inventory","Country"]

}

This will import delivery information split by inventory and country

Google Ad Manager

Country

{
"splitBy":["Country"]
}

This will import delivery information split by country and month.

Google Ad Manager; Xandr, Adswizz,

Detail

{
"splitBy":["Detail"]
}

Warning

Attention:

Import of detailed metric for Google AdManager will be discontinued by the end of 2024.

Used for Google Ad Manager only to import detailed metrics split by top level domain. The following information are imported additionally to the Impressions and Clicks:

Advertiser Click Through Sales
Advertiser View-Through Sales
Click-Through Conversions
Conversions per Click
Conversions per Thousand Impressions
Total CTR
View-Through Conversions

Info
Attention: This filter will use all mentioned metrics. Not all of them are available in every Google Ad Manager Network. If one metric is not available in your network, you will receive an error message and the enhanced delivery import won't finish.

Google Ad Manager

Top Level Inventory

{
"splitBy":["Top_Level_Inventory"]
}

Delivery Information will be split be the top level of inventory and month. For Google AdManager this is the highest Ad Unit, for Xandr it’s the Publisher.

Google Ad Manager, Xandr

Inventory

{
"splitBy":["Inventory"]
}

The regular site-based Delivery Import only breaks Delivery Data down by top level domain (7.2.1.1 Administration Settings). But using this setting helps you to split delivery data by Ad Unit in deeper levels of the site hierarchy. It will only import by inventory when used.

For Xandr it will import delivery per Placement and per Month!

Google Ad Manager; Xandr; Adswizz

Device Category

{
"splitBy":["Device Category"]
}

Will import delivery information per Device Category and per Month.

Xandr; Google Ad Manager

Key Values

Warning
Attention: The possibility of filtering for specific Keys will be discontinued by the end of 2024starting

With filter:

{
"splitBy":["Key Values"],
"filterByKeys":["a092K00000q14e5","a092K00000q24e8"]
}

Without filter:

{
"splitBy":["Key Values"],
"filterByKeys":[]
}

You can filter for certain keys to reduce the loaded data by entering the Salesforce IDs of the relevant keys (comma separated) in the "filterByKeys" section as shown in the example on the left. If you don't enter IDs for filtering, all Keys will be used.

Note

Attention: If you import data from Xandr, "Value" picklist value must be defined in the Picklist Value Set of Delivery Data Breakdown Type. Please check whether you are using an older version of the picklist or a recent one (2.137 and up); otherwise, no enhanced delivery data will be imported to ADvendio.

To access the corresponding picklist value, go to your Org Setup, search and access Picklist Value Sets, and edit the value set of Delivery Data Breakdown Type.

Info
Attention: To use use "filterByKeys" with Xandr, instead of the Salesforce IDs of the relevant keys, enter the names of the relevant keys as stored in their corresponding Connection ID Name fields (e.g., "gender", "age", "sector", etc.). The following change applies to ADvendio 2.137.7 and up.

Google Ad Manager; Xandr

Sites and Video Groups

{
"splitBy":["Sites and Video Groups"]
}

Available with version 2.124 and up

You can use this to breakdown your Freewheel data by Sites and Video Groups involved. This is only available for Freewheel.

In order to use this, you will need to follow specific setup steps within your Freewheel Network. See more information here: 7.3.7.2 How to configure Delivery Data Imports from FreeWheel to ADvendio

Freewheel

...

Versions Compared

Old Version 37

New Version Current

Key