Page Comparison

AdServer Login

N/A

N/A

(Salesforce Record ID)

The AdServer Login record from ADvendio, that was used for the import

Ad Unit / Site Section ID

Placement ID

Ad Unit ID (we always use the lowest level of hierarchy)

123456

The ID from the AdServer of the Inventory that has been used.

Ad Unit / Site Section Name

Placement Name

Ad Unit Name

news.com - homepage - ver1

The name of the Inventory that has been used.

Advertiser ID

Buyer ID

Advertiser (classified) ID

123456

The ID from AdServer of the Advertiser/Buyer

Advertiser Name

Buyer

Advertiser (classified)

Media Corp Ltd.

The Name of the Advertiser/Buyer

Clicks

Ad Exchange Clicks

100

the number of clicks sold

Cost Type

Flat CPM

The Cost Type, that was used to sell the inventory and generate the Revenue

Creative Size

Creative Size

300x300

Which format has been used.

Currency Code

EUR

The Currency that has been used

Deal Type

Will be set according to following formula:

If a deal is present = private auction

If no deal is present = open auction

Programmatic Channel

Direct

The type of Auction, for example Direct Deal or Open Auction

For Google AdManager we import data for Private Auctions, Open Auctions and Preferred Deals. 

Impressions

Ad Exchange Impressions

100

the number of impressions sold

Month

2019-05-01

The Month, for which the data has been aggregated.

Programmatic Advertiser

N/A

N/A

(Salesforce Record ID)

The Programmatic Advertiser record, connect to the Advertiser/Buyer

Programmatic Price

N/A

N/A

(Salesforce Record ID)

The Programmatic Price record, connect to the Ad Unit / Placement

Revenue

Ad Exchange Revenue

0.15

The actual revenue generated for the Inventory / Size in that Month

Unique Key

N/A

N/A

1b623djs12983e19dj241

A unique identifier, automatically created based upon certain Criteria like Month, Advertiser and AdUnit / Placement