Platform 161, with its headquarters in Amsterdam, is a DSP for advertisers, agencies and publishers.
In order to connect you have to install an extention to ADvendio. Please ask you ADvendio consultant for the sandbox and production links.
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| ADvendio Field | Needed Information / P161 Field |
|---|---|
| AdServer ID | the ID of the Direct Deal in Platform161, please make sure to use the actual Platform161 ID and not the Deal ID |
| AdServer ID Name / AdServer Name | the name of the Direct Deal in Platform161 |
| Type | direct_deal |
| Category | Inventory |
| Active | true |
| AdServer Login | the record ID of the AdServer Login created in step 2.), if you didn't do this, just leave empty |
| Record Type | Use the ID of the Record Type you created in step 2.) for AdServer IDs, if you didn't create an own one, just use DFP |
5.) If you want your users to directly select Inventory Sources or Direct Deals for Campaign Items in the Media Configuration, make sure the field Targetings → Inventory Targeting is part of your Tab Setup and visible in the Media Configuration.
Manage your Platform 161 Inventory
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