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Open an ad spec record. Under the related list AdServer ID AdSpec Assignments, you are able to add an ad server ID to the particular ad spec. To do so, click the New button.

Add Ad Server ID

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It is now required to enter an AdServer ID. If you use the look-up function, you will be shown a list of possible AdServer IDs. Choose one and click Save.

The Exclude checkbox allows you to differentiate between including or excluding the specified Adserver ID.

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Pay attention, that the Salesforce Lookup does not filter for a specific AdServer. If you have multiple AdServers in use, 

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