To automatically calculate your campaign's net amounts, use the Net calculator. With this calculator, it's easy to make changes to
- CPM
- CPC
- CPD
- CPW
- CPMo
- CPY
- fixed price
- allin
campaign items. Adjust data such as click rates, quantity, special discount, target-CPM and budget information - other values will then automatically be adjusted to meet your criteria. The new values are then transferred to the media campaign's calculations.
How to Open the Net Calculator
Open the media campaign you are working on. To use the CPM and CPC Calculators, click the Net Calculator button.
You find the button at the top and the bottom of the media campaign's section on the campaign's details.
The CPM Calculator
The CPM calculator lists all the campaign items assigned to the campaign. The list includes all available values, for example, previously set billing category.
Some of the values have been entered during the items' editing process (e.g. billing category), others are set for the whole campaign (e.g. quantity discount).
Enter Values
All the fields you can influence using the calculator are marked as boxes. Enter values for quantity, special discount (rate discount 4), budget and target-CPM.
Adapting Values
Net amount, eCPM and the special discount (rate discount 4) adapt automatically.
Activate Agency Commission
For each item, agency commission can be activated or deactivated individually (1).
When you have finished the calculations, click either Save to automatically transfer the amounts to the media campaign (2).
The CPC Calculator
Enter values for Click Rate and Budget n/n/n of campaign items assigned to the billing category CPC. These changes will automatically lead to an adjustment of Guaranteed AIs, Quantity, and Amount net/net.
To complete the process, click Save.
Updated Media Campaign
Upon return to the media campaign, the campaign items' values have automatically been updated according to the changes made with the Net calculator.
Other Billing Categories
For the following billing categories CPD/CPW/CPMo/CPY/fixed price/ allin you can calculate the Quantity by adjusting the fields Special Discount and Budget. To enter a target CPM to get a specific eCMP of course makes no sense here.
