Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | The Trade Desk |
Challenge
Do you want to use our The Trade Desk integration and are looking to understand which ADvendio object represents what when booking an Order from The Trade Desk?
Solution
You will find mapping data on the high level, Buying Order, and Buying Item levels. A high-level overview of what in ADvendio represents on The Trade Desk is in the table below:
ADvendio Object | The Trade Desk |
|---|---|
Campaign | Buying Order |
Advertiser | Buying Order |
Flight | Buying Item |
Ad Group | Buying Item |
Seeds | Audience |
Rails (Bid Lists) | Targeting |
Deals/Contracts | Contracts |
Delivery Profile | Advertiser |
Network ID | Parter ID |
Buying Order (Campaign in TTD)
ADvendio Object | ADvendio Field | Required | TTD Entity | TDD Field | Additional information |
|---|---|---|---|---|---|
Buying Order | Channel |
| Campaign | Channel |
|
Buying Order | Advertiser |
| Campaign | Advertiser / Advertiser ID | - |
Buying Order | Name |
| Campaign | Campaign Name | - |
Buying Order | Insertion Order ID | Auto | Campaign | Campaign Id | - |
Buying Order | Start Date | - | Campaign | StartDate | - |
Buying Order | End Date | - | Campaign | EndDate | - |
Buying Order | OrderType |
| Campaign | CampaignType |
|
Buying Order | Order Goal |
| Campaign | Objective | The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign.
|
Buying Order | Budget Amount |
| Campaign | Budget (Amount + Currency Code) | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
Buying Order | Budget Amount Daily | - | Campaign | Daily Budget | Only to be set if the flag is true, then no budget will be set on individual line item level |
Buying Order | Selected Targeting | - | Campaign | Primary Channel |
|
Buying Order | Fixed: MaximizeReach | - | Campaign | Primary Goal | - |
Buying Order | Status | - | Campaign | What is the Default?? | - |
Buying Order | Budget Impressions | - | Campaign | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. |
Buying Order | Budget Impression Daily | - | Campaign | Budget Impressions Daily | It also can be selected at a Buying Item level |
Buying Order | Start Date | - | Campaign | TimeZone | Get the timezone from the item zone. |
Buying Order | Fixed: Off |
| Campaign | Pacing |
|
Buying Item (Ad Group & Flight in TTD)
ADvendio Object | ADvendio Name | Required | TDD Entity | TDD Field | Additional information |
|---|---|---|---|---|---|
Buying Order | Insertion Order ID |
| Ad Group | Campaign Id | - |
Buying Item | Line Item ID | Auto | Ad Group | Ad Group Id | - |
Buying Item | Name |
| Ad Group | Ad Group Name | - |
Buying Item | Selected Targeting | - | Ad Group | Industry Category ID | - |
Buying Item | Selected Targeting | - | Ad Group | Channel ID | - |
Buying Item | Bid Amount |
| Ad Group | Minimum Bid | This would be the Min Bid amount equivalent |
Buying Item | Max Bid |
| Ad Group | Max Bid | - |
Buying Item | Budget Amount |
| Campaign Flight | BudgetInAdvertiserCurrency | - |
Buying Item | Budget Impressions | - | Campaign Flight | BudgetInImpressions | - |
Buying Item | Budget Amount Daily | - | Campaign Flight | DailyTargetInAdvertiserCurrency | (in case of daily budget) |
Buying Item | Impression Daily | - | Campaign Flight | DailyTargetInImpressions | - |
Buying Item | Start Date & Start Time |
| Campaign Flight | StartDateInclusiveUTC | - |
Buying Item | End Date & End Time |
| Campaign Flight | EndDateExclusiveUTC | - |