[Mapping] Which ADvendio Objects represent what in The Trade Desk mapping and Connection configuration

Role

Order Manager - Fulfilment; Product Management

External Systems

The Trade Desk

Buying Order

Campaign

Accounts

Advertiser

Buying Item

Flight

Buying Item

Ad Group

Not set directly in ADvendio, just included in the Advertiser

Delivery Profile

Network ID

Parter ID

Buying Order

Channel

Campaign

Channel

• Display

• Video

• Audio

• ATV/CTV

• DooH

• Programmatic Cinema

Buying Order

Advertiser

Campaign

Advertiser / Advertiser ID

-

Buying Order

Name

Campaign

Campaign Name

-

Buying Order

Insertion Order ID

Auto

Campaign

Campaign ID

It will be assigned after the Buying Order is submitted

N/A

N/A

Auto

Campaign

Availability

ADvendio currently uses ‘Available’ as the fixed default

Buying Order

Start Date

-

Campaign

StartDate

-

Buying Order

End Date

-

Campaign

EndDate

-

Buying Order

OrderType

Campaign

CampaignType

• Standard (Only option available for now)

Buying Order

Order Goal

Campaign

Objective

The campaign objective. To set it, you must also specify the Primary Objective

• Awareness
  Discover qualified leads to increase brand knowledge and reach a specific audience.
  

• Consideration
  Reach new customers and influence them to become prospective customers.
  

• Conversion
  Maximize conversions by driving prospects to take a specific action.

Buying Order

Budget Amount

Campaign

Budget (Amount + Currency Code)

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

Buying Order

Budget Amount Daily

-

Campaign

Daily Budget

Only to be set if the flag is true, then no budget will be set on individual line item level

Buying Order

N/A

-

Campaign

Primary Goal (KPI)

ADvendio currently uses ‘Reach’ as the fixed default

Buying Order

Budget Impressions

-

Campaign

Budget Impressions

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

Buying Order

Budget Impression Daily

-

Campaign

Budget Impressions Daily

It also can be selected at a Buying Item level

Buying Order

Start Date

-

Campaign

TimeZone

Get the timezone from the item zone.

Buying Order

N/A

Campaign

Pacing

• ADvendio currently uses Off
  The campaign will aim to pace to the specified daily spend cap.

Buying Order

Insertion Order ID

Ad Group

Campaign ID

-

Buying Item

Line Item ID

Auto

Ad Group

Ad Group ID

-

Buying Item

Name

Ad Group

Ad Group Name

-

N/A

N/A

Auto

Ad Group

Availability

ADvendio currently uses ‘Available’ as the fixed default

Buying Item

Status

Ad Group

Status

• Paused

  • Default if nothing is selected

  • Named “Disable” in TTD
    

• Active

  • Named “Enabled” in TTD
    

• When order is updated with the Paused value if the status is “Available” in TTD is not changed in the UI
  

• Draft = DO NOT SELECT, could show an error

Buying Item

Selected Targeting

-

Ad Group

Channel ID

-

Buying Item

Bid Amount

Ad Group

Minimum Bid + Currency Code

This would be the Min Bid amount equivalent

Buying Item

Max Bid

Ad Group

Max Bid + Currency Code

-

Buying Item

Budget Amount

Campaign Flight

BudgetInAdvertiserCurrency

-

Buying Item

Budget Impressions

-

Campaign Flight

BudgetInImpressions

-

Buying Item

Budget Amount (Daily)

-

Campaign Flight

DailyTargetInAdvertiserCurrency

In case of daily budget

Buying Item

Budget Impressions (Daily)

-

Campaign Flight

DailyTargetInImpressions

-

Buying Item

Start Date & Start Time

Campaign Flight

StartDateInclusiveUTC

-

Buying Item

End Date & End Time

Campaign Flight

EndDateExclusiveUTC

-