[Mapping] Which ADvendio Media Campaign / Campaign Item settings are available for the Google Ad Manager

Challenge

What settings are available for ADvendio Media Campaigns and Campaign Items that can be integrated with GAM? Also, how do these settings impact your bookings?

Solution

To help you manage your budget and improve ad performance, ADvendio lets you configure settings for each Media Campaign and Campaign Item. These settings are then sent to GAM.

These settings can impact your bookings, so it's worth ensuring they're set up correctly. By increasing the relevance of your ads through these settings, you'll be able to improve your overall ad performance.

Media Campaign Fields

Advendio Object	ADvendio Field	Required	GAM Entity	GAM Field	Additional Information
Media Campaign	Name		Order	Name	-
Media Campaign	Account		Order	Advertiser ID	-
Media Campaign	Agency	-	Order	Agency ID	-
Media Campaign	Campaign Start Date		Order	Time	-
Media Campaign	Campaign End Date		Order	Time	-
Media Campaign	Adserver Status	-	Order	Status	-
Media Campaign	AdServer Order Type	-	Order	Order	Decide the type of order Proposal, etc
Media Campaign	Currency	-	Order	Currency Code	-

Campaign Item Fields

Advendio Object	ADvendio Field	Required	GAM Entity	GAM Field	Additional Information
Campaign Item	Campaign Item Name		Line Item	Name	-
Campaign Item	Alternate ID	-	Line Item	External ID	-
Campaign Item	From Date		Line Item	Start time	If the item status is Delivery, Ready and Paused, the date is not updated A warning is triggered that the date has note been updated, the submit process is not interrupted
Campaign Item	From Hour	-	Line Item	Start time	If no hour is defined the campaign starts at 00:00 hrs If the hour is in the past on creation it will be assigned as immediately Timezone Is extracted first from the Connection associated to the Campaign Item
Campaign Item	From Minute	-	Line Item	Start time	If no minutes are defined the campaign starts at 00:00 hrs If the minutes is in the past on creation they will be assigned as immediately
Campaign Item	Until Date		Line Item	End time
Campaign Item	Until Hour	-	Line Item	End time	If no ending hour is defined the campaign ends at 23:59 hrs Timezone Is extracted first from the Connection associated to the Campaign Item
Campaign Item	Until Minute	-	Line Item	End time	If no minutes are defined the campaign ends at 23:59 hrs
Campaign Item	Day & Time Targeting		Line Item	Time Zone ID
Campaign Item	Delivery Rate Type	-	Line Item	Delivery Rate Type	Frontloaded As Fast as Possible Evenly If nothing is selected “evenly” would be the default value
Campaign Item	AdType	-	Line Item	Line Item Type	Bulk Click Tracking Inhouse Legacy DFP Network Price Priority Sponsorship Standard Preferred Deal If nothing is selected “Standard” would be the default If this field is not completed at a Campaign Item level would use the value in the AdType
Campaign Item	Priority	-	Line Item	Priority	1 - 16 If this field is not completed at a Campaign Item level would use the value in the AdType
Campaign Item	Goal Type		Line Item	Primary Goal → Goal Type	None Lifetime Daily
Campaign Item	Billing Category		Line Item	Cost Type	CPM CPC CPD vCPM
Campaign Item	Booking Quantity	-	Line Item	Primary Goal → Units	It changes depending of the billing category If nothing is selected “0” would be the default
Campaign Item	Goal Percent	-	Line Item	Primary Goal → Units	Only valid when using these values: Sponsorship Network House
N/A	N/A	Auto	Line Item	Primary Goal → Unit Type	Clicks Viewable Impressions Impressions
Campaign Item	Currency ISO Code		Line Item	Cost per Unit → Currency Code	If nothing is selected the value is going to be “EUR”
Campaign Item	Adserver Price Amount Net/Net Ammount Net3		Line Item	Cost per Unit → Amount	Value depends on whats configured in the Ad server price field in the connection object Adserver Price = Adserver Price Amount NET/NET = Amount Net/Net If nothing is selected the default value is going to be taken from the field “amount net3”
Campaign Item	Frequency Capping	-	Line Item	Frequency Caps	If not defined here it takes the one from the AdSpec
Campaign Item	Creative Rotation Type		Line Item	Creative Rotation Type	Evenly Optimized Sequential Weighted (Manual in GAM) If nothing is selected the value is going to depend on the Line Item Type selected Click tracking = Evenly All other options = Optimized This value can also be configured as a second option in the AdType
AdType	Roadblocking Type	Selected at a Adtype level	Line Item	Roadblocking Type	Only One One or More As many as possible All Roadblock Creative Set If nothing is selected “One or More” would be the default
N/A	N/A	Auto	Line Item	Discount	Value is “0”
N/A	N/A	Auto	Line Item	Discount Type	Percentage
Campaign Item	Minimun Quantity	-	Line Item	Contracted Unit Bought	If nothing is selected “0” would be the default
N/A	N/A	Auto	Line Item	Status	It’s obtained from the “Media Campaign”