To help you generate a complete view of your accounts, you can add advertiser agency relationships to your accounts. With the help of these relations, you are able to see who conducts business with whom.
Related List Advertiser Agency Relation
To see an account's relations, open the account record and scroll down to the related list Advertiser Agency Relations.
In this example, we already have two items. Our account is an advertiser, therefore, we have listed two agencies as his business partners. To add another one, click the New Advertiser Agency Relation button.
Add Advertiser / Agency Relationship
Depending on the account's record type, either advertiser or agency will already be filled out when you edit the relationship. To add the other business partner, use the look-up field and choose from the existing accounts. If you wish to add contacts, the look-up field will limit your choice to the contacts assigned to the advertiser company and the agency company respectively.
After you have entered all the information you need, click Save.