Available with Version: | 2.159 and up |
|---|---|
Role | Order Manager - Fulfilment |
ADvendio Edition | Programmatic Add-On |
Challenge
Your business is using programmatic revenues and connecting them with the Media Campaigns and revenue managed in ADvendio?
If you do not use direct integration to bring these data automatically into salesforce this feature allows you to import programmatic revenue data flexibly from the external system.
You can enable the Generic Import of Programmatic Data in ADvendio using CSV files. And create Media Campaigns and Campaign Items from the data uploaded.
How would you structure your CSV file to upload programmatic revenue? How this data is mapped in Advendio?
users can use this revenue upload feature to flexibly get the programmatic data
when you don't have the direct integration to bring the data automatically into salesforce this feature can help you to upload your revenue data
you can use this feature to flexibly get this programmatic data
What kind of Campaigns do you want to generate, and which revenue do you want to aggregate?
Solution
In order to upload your programmatic revenue with our generic CSV import, you need to make sure you provide a CSV file with the right columns and structure.
The following columns are expected:
CSV file and formats we import into the ADvendio system:
NOTE: it is important to have exact CSV file column headers and formats mentioned:
CSV column name | Data format | Description/ what the column means |
|---|---|---|
month | String | The month of the programmatic revenue |
advertiserId | String | The ID of the advertiser in your data source |
advertiserName | String | The Name of the advertiser in your data source |
partnerName | String | The Name of Partner in your data source |
adUnitId | String | The ID number of the Ad Unit in your data source |
adUnitName | String | The Name of the Ad unit in your data source |
dealType | String | The type of the deal in your data source |
costType | String | Type of the cost used in your data source |
creativeSize | String | Size of Ad used in your data source |
currencyCode | String | The currency used in your data source |
impressions | Number | Number of impressions used in your data source |
clicks | Number | Number of clicks used in your data source |
revenue | Number | Reveniue involved in your data source |
IMPORTANT: The csv files provided will need to have certain format:
The file needs to be comma separated
Dates are expected in the format: YYYY-MM-DD (2022-06-01)
Currency needs to be in certain ISO format (The US dollar represented as USD, Euro as EUR)
Where and how will the data be mapped in ADvendio? What do you receive in the file?
Please see which Column of the file corresponds to which object and field in ADvendio:
Data imported | Data Exported/ received | Data examples/ how exported data might look: |
|---|---|---|
month | Date and month | 2022-05-01 |
advertiserId | Advertiser ID number generated automatically | ADV_002 |
advertiserName | Your Advertiser company name | My Advertiser |
partnerName | Your Partner name | |
adUnitId | Ad unit ID number generated automatically | AD_UNIT_001 |
adUnitName | Ad unit name where Ad is located | Website |
dealType | type of the deal | Open Auction |
costType | cost type of the Ad | CPM |
creativeSize | size of AD | 320x50 |
currencyCode | currency used | EUR |
impressions | number of impressions received | 50,000 |
clicks | number of clicks received | 100 |
revenue | profit received | 2,000.000 |
Outcome generation in Advertiser, Partners and Price and records in ADvendio.
The system takes CSV files, table data and columns and creates Programmatic Advertiser, Partners and Price records in ADvendio. Programmatic Advertiser, Partners and Price are generating and mapping data in ADvendio from CSV received file:
See tables and screenshots below:
1-Programmatic Advertiser :
Programmatic Advertiser Name | Automatic Number |
|---|---|
Advertiser Name | My Advertiser |
Advertiser ID: | ADV__002 |
2-Programmatic Partner
Programmatic Partner Name | Automatic Number |
|---|---|
Partner Name |
3-Programmatic Price
Programmatic Price Name | Automatic Number |
|---|---|
Ad Unit / Site Section Name | Website |
Ad Unit / Site Section ID | AD_UNIT_001 |
Creative Size | 320x50 |
Cost Type | CPM |
Currency | EUR |
Deal Type | Open Auction |
4 -Programmatic Data Working Set contains all information collected from Programmatic Advertiser, Partner and Price. It shows which advertiser made which revenue in particular months.
Programmatic Price Name | Automatic Number |
|---|---|
Programmatic Advertiser | Automatic Number |
Programmatic Price | Automatic Number |
Advertiser Name | My Advertiser |
Advertiser ID | ADV__002 |
Ad Unit / Site Section Name | Website |
Ad Unit / Site Section ID | AD_UNIT_001 |
Creative Size | 320x50 |
Cost Type | CPM |
Currency | EUR |
Deal Type | Open Auction |
Month | 2022-06-01 |
Impressions | 50,000 |
Clicks | 0 |
Revenue | 20.00 |
