| Version | 2.107 and up |
|---|---|
| Supported Adservers | Appnexus |
The Object Enhanced Delivery Data is able to store the following data. These are pulled from the ADserver and pushed into Advendio per Campaign Item for the following dimension and metrics:
| FIELD LABEL | FIELD NAME | DATA TYPE | AppNexus field |
|---|---|---|---|
| AdServer ID | ADvendio_AdServerID_c | Lookup(AdServer ID) | |
| AdServer-ID Category | ADvendio_AdServerIdCategory_c | Formula (Text) | |
| AdServer-ID Type | ADvendio_AdServerIDType_c | Formula (Text) | |
| AdServer-ID Name | ADvendio_AdServerIDName_c | Formula (Text) | |
| Advertiser View-Through Sales | ADvendio__AdvertiserViewThroughSalesRev__c | Number (12,6) | |
| Advertiser Click Through Sales | ADvendio__AdvertiserClickThroughSalesRev__c | Number (12,6) | |
| Campaign Item | ADvendio_CampaignItem_c | Master-Detail(Campaign Item) | |
| Clicks total | ADvendio_ClicksTotal_c | Number(18, 0) | clicks |
| Click-Through Conversions | ADvendio_ClickThroughConversions__ c | Number(18,0) | |
| Conversions per Click | ADvendio_ConversionsPerClick__ c | Number(18,0) | |
| Conversions per Thousand Impressions | ADvendio_ConversionsPerThousandImpressions__ c | Number(4,14) | |
| Created By | CreatedById | Lookup(User) | |
| Currency | CurrencyIsoCode | Picklist | |
| Date | ADvendio_Date_c | Date | |
| Enhanced Delivery Data Name | Name | Auto Number | |
| Impressions total | ADvendio_ImpressionsTotal_c | Number(18, 0) | imps |
| Impressions total downloaded | ADvendio_ImpressionsTotalDownloaded_c | Number(18, 0) | |
| Impressions total viewed | ADvendio_ImpressionsTotalViewed_c | Number(18, 0) | |
| Last Modified By | LastModifiedById | Lookup(User) | |
| Month | ADvendio_Month_c | Formula (Date) | |
| Total CTR | ADvendio_TotalCtr__ c | Percent | |
| Video viewed 100% | ADvendio_VideoViewed100_c | Number(18, 0) | imps_viewed |
| Video viewed 25% | ADvendio_VideoViewed25_c | Number(18, 0) | |
| Video viewed 50% | ADvendio_VideoViewed50_c | Number(18, 0) | |
| Video viewed 75% | ADvendio_VideoViewed75_c | Number(18, 0) | |
| View-Through Conversions | ADvendio_ViewThroughConversions__ c | Number(18,0) | |
| AdvertiserViewThroughSales__c | ADvendio__AdvertiserViewThroughSales__c | Currency(16, 2) | |
| ClickThroughConversions__c | ADvendio__ClickThroughConversions__c | Number(18,0) | |
| ConversionsPerClick__c | ADvendio__ConversionsPerClick__c | Number(18,0) | |
| ConversionsPerThousandImpressions__c | ADvendio__ConversionsPerThousandImpression__c | Number(4, 14) | |
| TotalCtr__c | ADvendio__TotalCtr__c | Percent(16, 2) | |
| ViewThroughConversions__c | ADvendio__ViewThroughConversions__c | Number(18, 0) |