Challenge
Which of the settings on your ADvendio Media Campaigns and Campaign Items are available for our Broadsign integration? And how do they affect your bookings?
Solution
Here is an overview of the main settings per Media Campaign and Campaign Item, which can be configured via ADvendio and will be sent to Broadsign.
These settings can affect your bookings and manage your budget effectively allowing you to increase the relevance of your ads and improve performance.
ADvendio and Broadsign General object mapping:
ADvendio Object | Broadsign Object |
|---|---|
Connection | User |
Account | Client |
Media Campaign | Proposal |
Campaign Item | Proposal Item, Screen selection |
Ad Type | Proposal Item (certain settings) |
Connection ID | Criteria, Category Exclusions, Users |
Media Campaign Fields mapping
ADvendio Field | Broadsign | Additional Information |
|---|---|---|
Media Campaign ID | Client ID | - |
Media Campaign Name | Client Name | - |
Media Campaign Name | Name | - |
Media Campaign Adserver Name | Name | if filled, use instead of Name |
Media Campaign Alternate Order ID | Contact ID | - |
Media Campaign Owner | Owner User ID/ Owner User email | We can use the User AdServer Assignments to map Salesforce Users to Broadsign IDs |
Campaign Item Fields mapping
ADvendio Field | Broadsign | Additional Information |
|---|---|---|
Media Campaign → Account → External Account ID | Reference ID | Client identifier |
Campaign Item Adserver ID Order ID | Proposal ID | Get the Id from the proposal creation. |
Campaign Item Name | Name | - |
Campaign Item Adserver Name | Name | - |
Campaign Item From Date | Start Date | - |
Campaign Item Until Date | Flight Duration Flight Type | The end date defines how long a Proposal Item will run in Broadsign |
Campaign Item From Hour/ From Minute | Start Time | - |
Campaign Item Until Hour/ Until Minute | End Time | - |
- | Inventory Type | Always set to “Digital” |
Campaign Item AdServer Price | Price | If our logic is configured to use this field instead of calculation above |
Campaign Item Budget Type Campaign Item Booking Quantity Campaign Item Secondary Goal Budget | Goal Budget Goal Impressions Goal repetitions | PicklistValues:
Impressions and Amount Budget picklist values are shared across multiple adservers
Secondary Goal Budget must be greater tan zero when using Amount Budget. |
Campaign Item Ad Duration | Slot Duration | - |
Campaign Item Priority | Priority | If field on Campaign Item = null use Ad Type
The only allowed values are the one previously declared in the adserver. |
Campaign Item Ad Day of Week | Day of Week | Select which days of the week the ads will be shown |
Campaign Item Additional Ad ID | Screens | This will be automatically selected. |