Role | Sales Order Manager - Fulfilment |
ADvendio Edition | ADvendio Connect Buying Beta - with Connect customers can use existing Media Buying extension with integrations released before February 2023, but no new integrations or enhancements will be added. ADvendio ONE - with ADvendio ONE customers will have access to the new Media Buying component and all future integrations and enhancements. |
External Systems | Google AdManager |
Challenge
Google AdManager offers additional features for its availability check, which further breaks down the results to show the number of available impressions for example per slot size or country.
Can you access this data in ADvendio and its availability check?
Solution
Yes, this information is available in ADvendio. Just use the check availability feature as usual. When you view the results you can expand the section underneath your Campaign Item, by clicking the arrow symbol.
Then you will see an additional section ‘Criteria Breakdown’ which is also expandable and shows the following:
You can see a row for the different criteria and the number of matched units and available units as returned by Google AdManager.
If you see (excluded) after the criteria, that means this is an excluded criterion. For example, Germany (excluded) contains all users who are not from Germany.
NPA and NPA (excluded) refer to a new value introduced by Google the non-personalized ads. Which contains users that fall under these NPAs and the excluded entry contains all users that do not fall under the NPA.
The results of the criteria breakdown are also contained in the result mail you receive, independent from what you see directly in ADvendio
Setup
The criteria breakdown is accessible if you can use the ADvendio check availability feature. There are no additional user permissions required.
It is however possible to deactivate the Criteria Breakdown for all users in the ADvendio Administration Settings. This setting is affecting all users and can only be configured by a System Administrator.
