Available with Version | 2.169 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | Google Ads |
Challenge
Are you interested in using our Google Ads integration and seeking clarity on the ADvendio object that corresponds to each component when placing a Buying Order through Google Ads?
Solution
An overview of what ADvendio represents on Google Ads is reflected in the table below:
ADvendio Object | Google Ads | Additional Description |
|---|---|---|
Buying Order | Campaign |
|
Buying Item | Ad Group |
|
Account | Ad Account |
|
Connection | A user booking Ads on Google Ads | Each Connection configured in ADvendio will be for one single Google Ads User. If a customer uses multiple Google Ads accounts for ad booking, it will be necessary to create individual connections for each of them, or to specify a different Network ID. |
Buying Order (Campaign in Google Ads)
ADvendio Object | ADvendio Field | Required | Google Ads Entity | Google Ads Field | Additional information |
Buying Order | Advertiser |
| Campaign | Advertiser ID | - |
Buying Order | Name |
| Campaign | Campaign Name | - |
Buying Order | Insertion Order ID | Auto | Campaign | Campaign ID | It will be assigned after the Buying Order is submitted |
Buying Order | Status | - | Campaign | Campaign status |
ADvendio currently uses ‘Active’ as the fixed default |
Buying Order | Start Date |
| Campaign | Start Date | - |
Buying Order | End Date |
| Campaign | End Date | - |
Buying Order | Budget Name |
| Campaign | Budget Name | This fields indicates the name of the budget the user defines for a campaign. |
Buying Order | Budget Amount |
| Campaign | Budget | This field is mandatory, but it’s only present in ADvendio, it won’t be sent to Google as the platform only uses the Daily Budget. It can be still set equal to the Daily Budget. |
Buying Order | Budget Amount Daily |
| Campaign | Daily Budget | This value is mandatory and actually determines the budget used for the campaign. |
Buying Order | Delivery Method |
| Campaign | Budget Delivery Method | This value indicates the delivery method that determines the rate at which the campaign budget is spent. |
Buying Order | Order Bid Strategy |
| Campaign | Campaign Bidding Strategy | This field indicates the goal you would like to reach with your order. |
Buying Order | Channel |
| Campaign | Advertising Channel Type | This field indicates the primary serving target for ads within the campaign. |
Buying Item (Ad Group in Google Ads)
ADvendio Object | ADvendio Field | Required | Google Ads Entity | Google Ads Field | Additional information |
|---|---|---|---|---|---|
Buying Item | Line Item ID | Auto | Ad Group | Ad Group ID | - |
Buying Item | Name |
| Ad Group | Ad Group Name | - |
Buying Item | Status | - | AdGroup | Ad Group status |
ADvendio currently uses ‘Active’ as the fixed default |
Buying Item | Budget Amount |
| - | - | This field is mandatory, but it’s only present in ADvendio, it won’t be sent to Google as the platform only uses the Daily Budget. It can be still set equal to the Daily Budget |
Buying Item | Budget Amount (Daily) |
| Ad Group | DailyTargetInAdvertiserCurrency | In case of daily budget |
Buying Item | Start Date & Start Time |
| Ad Group | StartDateInclusiveUTC | - |
Buying Item | End Date & End Time |
| Ad Group | EndDateExclusiveUTC | - |
Reporting
More specific information can be found on the following page https://advendio.atlassian.net/l/cp/gLrRHiRn
Advendio Metric | Google Ads Metric | Type | Definition |
|---|---|---|---|
Buying Item | Ad Group | - | - |
Impressions | Impressions | Most Common, Bids/Impressions | Total number of impressions won. For DOOH, this is the number of auctions won, which reveals how many times your ad played back. Also referred to as "spot play" or "served impression." |
Clicks | Clicks | Most Common, Clicks | Total number of clicks |
TotalConversions | Total Custom CPA Conversions | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Media Cost | Advertiser Cost (Adv. Currency, Partner Currency, USD) | Cost, Most Common | Partner cost + agency fees (if applied in the campaign's fees and rates) |