Summary:
ADvendio Connections is our Gateway to integrate with a wide variety of external platforms to streamline your advertisement processes. Our supported integration in the ADvendio package focuses on enabling you to manage your media inventory via ADvendio or book new Ad Campaigns. Therefore we have defined a set of use cases our features cover and a definition of different levels of integrations we support in our product.
Types of Integrations to ADvendio
ADvendio Connections supports different types of integrations, based on the modules that will use them. The main differentiation is between Publisher/Selling Integrations and Media Buying Integrations.
Selling integrations focus on connecting ADvendio to third-party booking systems, which help you to fulfil the advertisement campaigns you’re planning for your advertisers and seamlessly report and invoice those.
Media Buying integrations will support your Media Buying activities, for example when using ADvendio to plan Advertising Campaigns on behalf of others or to sell Audience Extension services. The goal of the integrations is to build a seamless bridge from planning your campaign to creating bookings in DSPs, Social Media platforms or similar.
Type of Integration | Customer Business Cases | Integration Benefits | ADvendio Features |
|---|---|---|---|
Publisher / Media Selling Integration | Customers are using Booking Platforms (such as AdServers) to fulfill their Advertisement Sales. These Booking platforms are responsible for directly managing the media inventory, displaying the right ads to the right visitors, be able to check availability and give reports on the delivery. For a successful Sales process, customers need to be able to translate their managed media inventory into sellable products with rates and make sure to seamlessly report on campaigns booked by Advertisers. | Allow customers to directly push Orders and Items based on ADvendio Campaigns, saving them effort to set them up manually. On the fly availability check for their desired Sales Campaign (without having to manually check this in Third Party System) Connect ADvendio Items with Positions in Third Party System, so we can use this relation for optimizations and delivery imports. | Campaign & Item push Advertiser Data Sync Availability Check Delivery Reporting Import Status Updates Targeting Configurations for bookings Creative Upload |
Programmatic / Revenue Reporting Integration | Customer is using many different programmatic platforms to sell it’s media inventory ‘automated’ via auctions. Revenue is coming in from many different sources. | Automize import of Revenue data based on certain rules (e.g. grouped per Advertiser, per Media, per Deal Type) in order to use these in high level reporting & financial accounting | Import of ‘Programmatic’ Revenue Data Mapping and Media Campaign Creation based on data |
Media Buying Integration | Customers are using Media Buying Platforms (such as DSPs or Platforms that directly sell Advertising Spaces) in order to offer a media buying service to advertisers. Customers offer to take care for their Advertisers to manage all steps around buying ads from a specific platform and use their First Party Data to improve the bookings for a agreed price or based on a media budget and an additional fee. | Allow customers to push directly Orders and Items based on their planned Media Buying for a Campaign in ADvendio Automatic Reporting and Reconciliation support: see your media buying performance, media spend and if your target campaign goals are still met. | Buying item / orders push Delivery Reporting Import Status Updates Media Buying Targeting - enhancements planned 2024 Availability Check - planned (no timeline yet) |
Other Integration | Everything that’s currently not tracked in the other integration types. Past examples included:
| Can vary on the customers needs | Currently no out of the box features Consider Package Extensions or custom flows for the integration |
Integration Level
The level of integration helps to understand how many features are covered by the integration. Not all our integrations cover the same set of functions from ADvendio.
Level of Integration | Included | Available for | Additional Information |
|---|---|---|---|
MVP |
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Light Integration |
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| With the current feature set, all Media Buying Integrations are either MVP or light integrations. |
Standard Integration |
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Advanced Integration |
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Other / Customer Specific Integrations |
| N/A | |
Media Integration API - Custom Integration |
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| All custom integrations are based on currently available features for this integration type in ADvendio; see also current limitations on Media Buying integrations |
Support of advanced features is dependent on criticality and availability within the Third Party System
Current & Upcoming Integrations:
System | System Type | Integration Type | Level |
|---|---|---|---|
Google AdManager | AdServer & SSP | Sellside + Programmatic Revenue | Advanced |
Xandr (Monetize) | AdServer & SSP | Sellside + Programmatic Revenue | Advanced |
Xandr (Invest) | DSP | Media Buying | Light |
Google Display & Video 360 | DSP | Media Buying | Light |
Google Campaign Manager 360 | Agency AdServer | Media Buying | Light |
Equativ | AdServer | Sellside | Standard |
Adswizz | Audio AdServer | Sellside | Standard |
Freewheel | Video AdServer | Sellside | Standard |
Broadsign | Digital Out of Home | Sellside | Light (with some standard features) |
Triton | Audio AdServer | Sellside | Standard |
AdButler | AdServer | Sellside | Standard |
Meta (Facebook & Instagram) | Social Media Platform | Media Buying | Light |
BURT | Analytics Platform | Programmatic Revenu | MVP |
Social Media Platform | Media Buying | MVP | |
Social Media Platform | Media Buying | Light | |
The Trade Desk | DSP | Media Buying | Light |
Google Ads | Search / Video | Media Buying | Light |
TikTok | Social Media Platform | Media Buying | Light |