It is possible to use ADvendio without integrating it with any other systems, but you will experience the greatest advantages and benefits by connecting it to one or multiple systems are working with. This section provides details on the AdServer integration process and the advantages it offers. Learn how to establish a connection to your AdServer and how it can improve your daily operations

These are the integrations that we currently support:

Media Selling and AdServer Integrations

1. AdButler

2. Triton

3. Google Ad Manager (AdServer including Ad Exchange)

4. AdsWizz (AdServer)

5. Xandr Monetize (AdServer and SSP)

6. FreeWheel (AdServer)

7. Equativ (previously Smart AdServer)

8. Broadsign

9. BURT Analytics

Media Buying Integrations

1. Linkedin

2. Meta Facebook/Instagram

3. Xandr Invest

4. Google Campaign Manager

5. Google DV360 (DSP - Demand Site Platform)

6. Google Ads

7. The Trade Desk

8. TikTok

9. Pinterest

10. Amazon DSP (Pilot integration)

11. Platform 161 (DSP) (Extension; not part of our Media Buying features)

AdServer Integration

ADvendio and your AdServers have bi-directional communication, so you don't need to log in to your AdServer to book campaigns while remaining logged into ADvendio.

• Targeting: Choose your targeting options according to your AdServer's capabilities.

• Availability Request: You can request availability and receive the number of available impressions and share of voice, etc.

• Creative Upload: Complete the whole campaign management process in ADvendio including the upload of each campaign item's creatives.

• Book Order: By clicking one button, your entire campaign, including targeting and pricing data, is submitted to the AdServer.

• Delivery Data: When you have booked a confirmed order from ADvendio to your AdServer, you can automatically receive or request delivery data and billing information. This allows you to keep track of your campaigns even after they have been delivered.

• Finance and Accounting: We support Finance and Accounting data with automatic invoicing and data transfer for Accounting processes ensuring easy distribution. Defining which revenue is coming from which source or which media inventory.

Resources for Connections Integrations

Resources for AdServer

Supported AdServers

We have currently integrated the following AdServers in our ADvendio standard: Google Ad Manager (GAM), Equativ(Smart), and Xandr.
In general, the integrations support the greatest number of features. However, not all features of ADvendio work with every AdServer. We provide a spreadsheet, listing exactly which AdServer supports which feature.

Although other AdServers are capable of supporting certain API features, these have not yet been integrated into the standard version of ADvendio.

We are continuously working to expand our supported AdServer portfolio.

Resources for Administration of the AdServer Connection

• 7.3.1 Create a Connection with a Third Party System (e.g. AdServer, DSP, SSP)
• 7.3.2 Transfer Data from the AdServer
• 7.3.3 Adserver Name for Campaign items
• 7.3.4 How to Configure "Update Ad-Status in AdServer" for Campaign Items
• 7.3.5 Technical AdServer Mappings
• 7.3.6 How to change the version of the ADvendio Gateway you're using (ADvendio Connect / Gateway Service Version)
• 7.3.7 AdServer Related Emails
• 7.3.8 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third party systems?
• 7.3.9 How to import custom delivery data metrics from our connected systems into ADvendio?
• 7.3.10 How to bring rates and pricing information like eCPM or CTR into ADvendio from external systems?
• 7.3.11 [Integrations Guide] for Connections: AdServer and Third-Party System Features, Functionality, and Setup
• 7.3.12 [Integrations List] for Connections
• 7.3.13 ADvendio Connections - Supported Third-Party Integrations, Integration Types and Levels