Programmatic Guaranteed (PG) Deal > Media Campaign and Line Item creation

External Systems	Xandr
Version	From version 2.170.xx

Context

The programmatic Guaranteed Deal feature allows to configure certain fields to create a Deal with all the essential required elements.

Creating a PG Deal

Before starting the creation

We need to set up a ‘seamless’ connection
- Specific settings > Connection features
In the Xandr connection, import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign
- Once imported they need to be mapped using an external account ID to be able to be selected
- More info about the feature here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?

Creating the Deal(s)

Multiple Deal creation is available from version 2.171.xx onwards

Media Campaign

Create a new Media Campaign
- Be sure to add the Field Programmatic Buyer if is missing in your current layout
The mandatory fields are:

Mandatory	Advendio Object	ADvendio Field	Values	Comments
	Media Campaign	Programmatic Buyer		Assign one Programmatic Buyer that is going to be the buyer seat for all the Deals
	Media Campaign	Adserver Order Type	Proposal
	Media Campaign	Campaign Start Date	Any date in the present or future
	Media Campaign	Campaign End Date	NO end date
	Media Campaign	Budget Type	Impression Revenue
-	Media Campaign	Description	Optional

Campaign Item

When creating a Campaign Item we are also making the Deal at the same time in one seamless process. Each PG Campaign Item when it's submitted will create an individual Deal in Xandr with its corresponding Deal ID

Here are the mandatory requirements associated to a Campaign Item to consider on different levels, all the other fields are optional:

Advendio Object		Values	Comments
Ad Type	Goal Type	None
	Delivery Type	Impressions Exclusive
	AdType	Programmatic Guaranteed	⚠️ This option can also be selected on the “AdType” of a Campaign Item object
	Size		The current default is used if nothing is selected
	Priority	1-15 =Open Auction 16-20 = Private Auction
Ad Price	Billing Category	CPM Fixed (Fixed Price)	⚠️ These options can also be selected on the Billing Category of a Campaign Item object
Campaign Item	Name	80 Char. max	This will also be the Deal name
Campaign Item	AdServer Proposal Line Item ID		Here is where the Deal ID is contained