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External Systems

Xandr

Version

From version 2.170

Context

  • The programmatic Guaranteed Deal feature allows configuring certain fields to create a Deal with all the required elements.

 

Creating a PG Deal

Before starting the deal creation

  1. We need to set up a ‘seamless’ connection

    • Connection > Specific settings > Connection features
      image-20240911-181557.png

  2. Import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign

Creating the Deal

Multiple Buyer seats targeting will be available in a future patch

1.- Create a Media Campaign

  • Create a new Media Campaign

    • Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout

    • Check that the proper association with a Programmatic Buyer has been done see more details

      image-20240725-213601.png

  • The mandatory fields that need to be present are:

Mandatory

Advendio Object

ADvendio Field

Xandr Field

Values

Comments

(tick)

Media Campaign

Programmatic Buyer

Bidder Name

  • Programmatic Buyer

  • Assign one Programmatic Buyer and it will become the buyer seat for all the Deals

  • Only if there are NO buyer seats targeted

(tick)

Media Campaign

Adserver Order Type

  • Proposal

(tick)

Media Campaign

Campaign Start Date

  • Any date in the present or future

(tick)

Media Campaign

Campaign End Date

  • NO end date

(tick)

Media Campaign

Budget Type

  • Impression

  • Revenue is the default value used if nothing is selected

  • If this happens it makes the Lifetime budget impressions will be set as “null”

-

Media Campaign

Description

  • Optional

Campaign Item

  • When creating a Campaign Item we are also creating the Deal at the same time in one seamless process.

  • When a PG Campaign Item is submitted will create an individual Deal in Xandr for each Campaign Item that it contains, each one with its corresponding Deal ID

  • Here are the mandatory requirements to create a successful deal that need to be associated with a Campaign Item (Ad Type and Ad Price too) all the other fields are optional:

Mandatory

Advendio Object

ADvendio Field

Values

Xandr Field

Deal info

Comments

(tick)

Ad Type

Goal Type

  • None

Delivery Type

  • Impressions

Delivery Goal

  • Can be also selected directly from the Campaign Item

AdType

  • Programmatic Guaranteed

  • ⚠️ This option can also be selected on the “AdType” of a Campaign Item object

Size

-

(tick)

  • The current default is used if nothing is selected

Priority

  • 1-15 =Open Auction

  • 16-20 = Private Auction

(tick)

  • Appears as Auction Type in the deal info in Xandr

-

Roadblock

  • None

  • Partial

(tick)

‘None’ / empty value means roadblocking will be disabled

‘Partial’ means roadblocking will be enabled

‘Normal’
currently not accepted in Xandr

‘ExactMatch’ currently not accepted in Xandr

(tick)

Ad Price

Billing Category

  • CPM

Revenue Type

(tick)

  • ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

Price Type

(tick)

  • This is extracted from the Billing Category

(tick)

Campaign Item

Name

  • 80 Char. max

(tick)

  • This will also be the Deal name

AdServer Proposal Line Item ID

(tick)

  • Here is where the Deal ID is contained

-

Delivery Type

  • Impressions

Delivery Goal

  • If no value is selected it will consider the Delivery Type from the AdType

-

Sales Price

Ask Price

(tick)

  • No labels