Accounts are companies, organizations or customers of which you want to keep track. In an account record, you store data about the particular account. Since the account record contains related objects, such as Contacts and Media Campaigns. Accounts hold all the information about your business connections.
Account Records
In an account record, you store information on the particular account such as phone numbers, addresses and revenue information. The latter is automatically updated in accordance with the amounts generated by the account's media campaigns.
Related Objects
You can assign other objects to an account, e.g. contacts. These contacts will then be listed under the account in the related list Contacts. The same applies to media campaigns.
Account records may also include information an excluded placements, visit reports, etc.