The data structure in ADvendio is complex 3.1 Overview of Data Structure. To manage your inventory we offer you multiple tools. The Inventory and Rates Manager is one of them. You administrator needs to configure this tool to make it match you companies requirements 7.2.7 Setup Inventory and Rates Manager. Other wizards you find in the inventory section of the Overview tab or use the ADvendio Inventory App:
Creating, maintaining and extending the inventory database can be quite a challenge. Often your media / advertising / product catalog is highly diversified and comes in many different variations (formats, billing types, etc). If publishers are selling across different ad sales channels as well, it gets even more complex.
With the Inventory & Rates Manager, we make it easier to generate new Ad Specs that contain all the information you need for an unambiguous specification, including pricing information. When using the ad server integration it's necessary to connect the ad spec database in ADvendio with the ad spec database in the ad server. Each ad spec in the ad server environment has an individual ID, which has to be assigned to the according ad spec in the ADvendio environment in order to connect them with each other.
Every Ad Spec consists of three objects or components:
The Inventory & Rates Manager helps you to create your ad specs and therefore products.
Navigate to the Overview and open the Inventory & Rates Manager:
The Inventory & Rates Manager guides you through five different steps:
Note: Records will be created or updated, none will be deleted. Creating an Ad Spec in ADvendio does not result in the creation of an identical Ad Spec in your Ad Server.
The first step supports you in creating Medium/Sites, Rate Categories, Placements and Ad Types.
If you start from scratch with ADvendio, it's necessary to create Medium/Sites, Placements and Ad Types first before you can use the media configuration or sell any products in your media campaigns.
Choose your components and create new inventory:
If you have created all needed components, go on to the next step using the button Next or navigate by clicking on the step numbers.
Note: The System Administrator is able to edit the Page Layout. If there is any field missing, the System Administrator is able to drag it into the page layout.
The second step let yo assign the Ad Types to a Medium or Site.
Assign Ad Type to Medium/Sites:
Note: Records will be created or updated, none will be deleted.
In the third step you can create your Ad Specs combining Medium/Site with Placements and Ad Types.
Assign Placements and Ad Types to Medium/Sites to create your Ad Specs:
A new Ad Spec is created for every combination. |
Note: Records will be created or updated, none will be deleted.
The fourth step supports you with creating Ad Prices and assign them to Ad Specs.
Select your Ad Specs and create Ad Prices:
You are also able to create Graduated Prices for your Ad Specs. Click the small Graduated Prices icon next to the field List Price and enter your ranges (From, Up to, Rate).
Note: Records will be created or updated, none will be deleted.
The last step supports you with assigning Ad Server IDs to existing Ad Specs if you are using the ad server connection.
Assign Ad Server IDs to your existing Ad Specs:
You can skip this step and click the button Finish if you do not use an ad server integration.
You can skip and step or directly click on the number to later edit data. Records will be created or updated, none will be deleted. |