Version | 2.82 and up |
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Supported Adservers | DFP, Appnexus, Freewheel, Smart, Adswizz |
With an ad server integration supporting browser targeting, you are able to select the users you wish to target by their browsers and operating systems.
Starting with Version 2.82 we support Device and Connection Targeting which is based on AdServer IDs. Please 3.5.4 Import Geo- and Technical Targeting Data and migrate from the old targeting. If you don't see this ask your ADvendio and Salesforce administrator to 7.2.2.1.1 Configure Geo, Connection and Device Tab. |
Version | 2.94 and up |
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Supported Adservers | DFP, Appnexus, Freewheel, Smart, Adswizz |
Click on the Edit button under Device to open the targeting tree:
Navigate through the tree and mark the devices you like to target to and hit save. Alternatively you can search for any device using the search tab.
Version | 2.114 and up |
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Supported Adservers | Appnexus, Adswizz |
Appnexus and Adswizz allow the user to simply target just a view options (Please, see the screenshots from the adserver UI below.)
By importing the 3.5.4 Import Geo- and Technical Targeting Data ADvendio will add those options to the targeting tree: ID Category = "Devices", Type = "Device Type". The additinally imported Device Category DESKTOP, DIGITAL, MOBILE and OTHER from Adswizz will also be available. The selectable options are shown on all ADvendio PDF documents and will be used while booking and forecasting.
As ADvendio offers the possibility to either include or exclude, you can use this full flexibility to be transferred to the AdServer. This means, if you want to target only Desktop and Tablet Devices, you can either select the + symbol on Desktop and Tablet, or simply click the - symbol on Phones. Both will have the same result in the AdServer. |
Version | 2.94 and up |
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Supported Adservers | DFP, Appnexus, Freewheel, Smart, Adswizz |
Navigate through the tree and mark the connections you like to target to and hit save. Alternatively you can search for any connection using the search tab.
Version | 2.111 and up |
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Supported Adservers | DFP, Appnexus, Freewheel, Smart |
You are able to mark Device and Connection Targeting as excluded. This can be set for each type of targeting separately.
For more information, have a look at: 4.3.4.10 How to exclude Targeting Criteria
Version | 2.115 and up |
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Supported Adservers | Appnexus, Google Ad Manager, FreeWheel, Adswizz, Smart |
In some cases (especially for Inventory Targeting) your want to preconfigure targeting criteria on your product (Ad Spec) which will automatically be used, no matter what is set on your Campaign Item. With Version 2.115 we enhanced our Media Configuration overview, to already see what has been predefined for your Campaign Item, with a new AdSpec Button.
For more information 4.3.4.11 View preconfigured Targeting Criteria from the product
Move the system detail you wish to target from the list of available options to the list of chosen values. To do so, proceed as follows: