Marketplace is a module within Freewheel that has many features orientated to facilitate safe, transparent, and seamless connections between on-platform buyers and sellers to make premium video inventory accessible at scale and assure that everyone uses the same language to define their inventory.
This Marketplace can be private or an Exchange:
Private
Deliver against your direct relationships with on-platform partners.
Exchange
Access a pool of demand created by new FreeWheel technology connections, without a need for direct commitments
Currently, our marketplace integration is considering the essential features
Standard Attributes
Offer a consistent way to define
inventory. A buyer can better
understand inventory they are
purchasing with consistent content
and endpoint metadata surfaced
consistently across Sellers
Inventory Packages
Allows users to easily bundle standardized inventory, and legacy non-standardized inventory for campaign targeting
Audience Items
Yield Optimizations