Marketplace is a module within Freewheel that has many features orientated to facilitate safe, transparent, and seamless connections between on-platform buyers and sellers, make premium video inventory accessible at scale, and ensure that everyone uses the same language to define their inventory.
And now we can access to some of its essential features in Advendio.
This Marketplace can be private or an Exchange:
Private
Deliver against your direct relationships with on-platform partners.
Exchange
Access a pool of demand created by new FreeWheel technology connections, without a need for direct commitments
Currently, our marketplace integration is considering the essential features of Marketplace as targeting options:
Standard Attributes
A consistent way to define inventory across Sellers using the same language so classification is automated for buyers
Inventory Packages
Allows users to easily bundle standardized inventory, and legacy non-standardized inventory for campaign targeting
Technology that provides customers the control to configure optimization goals across their supply and demand to achieve their business goals
These targeting are also included to be used by the Programmatic module