Available with Version: | 2.146 |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
ADvendio Edition | Connect |
External Systems | Google Display & Video 360 |
Challenge
You are planning to use the ADvendio Media Buying features in order to purchase media via Google Display & Video 360. Now you are wondering which of the fields and configuration are relevant for DV360 and which steps you might need to fulfill in order to use these?
Solution
Buying Campaigns - OPTIONAL -
You can directly configure Buying Campaigns in ADvendio, they will equal Campaigns in Display & Video 360.
ADvendio Field | DV360 Settings | Additional information |
|---|---|---|
Advertiser | ||
Start / End Date | ||
Goal KPI | possible values:
| |
Goal KPI Amount | If the Goal KPI is ‘Other’ this will be ignored |
Buying Order
Buying Orders in ADvendio are used to configure your Insertion Orders for DV360. If you are not using the ADvendio Buying Campaigns, we will reuse some of the information to automatically create a new campaign in DV360.
ADvendio Field | DV360 Settings | Additional information |
|---|---|---|
Advertiser | ||
Start / End Date | ||
Budget Amount | ||
Budget Impressions | ||
Goal KPI | possible values:
| |
Goal KPI Amount | If the Goal KPI is ‘Other’ this will be ignored | |
Status | Allows to set the | possible values:
Paused and draft are both setting the order to a paused status If nothing is set in ADvendio we use paused as default |
Buying Item
ADvendio Field | DV360 Settings | Additional information |
|---|---|---|
Start / End Date | ||
Budget Amount | The type of budget used for your Buying Item, needs to be the same as used for the Buying Order. | |
Budget Impressions | The type of budget used for your Buying Item, needs to be the same as used for the Buying Order. | |
Bid Amount | Currently we only support the setting of fixed CPM bid, use this field to set your bid amount. | |
Media Format | Select which media type to use. This information is required. | possible values:
|
Frequency Capping | Allows you to set up a frequency capping. | Please write down the setting in the following format 1 per 1 x while x can be one of the following units:
for example: 2 per 1 hour 1 per 2 day 10 per 1 lifetime |
Status | Allows to set the | possible values:
Paused and draft are both setting the order to a paused status If nothing is set in ADvendio we use paused as default |