Reasons for Inventory Blocking
Why is it necessary to block inventory?
When your inventory is not clearly defined and unique, it may be necessary to block some inventory if others have already been sold. This could be due to
physical reasons, such as overlapping inventory items,
political reasons, where certain slots will not sell if others have already been taken.
For example, if you have the option to sell a page in your periodical as either two half pages or one whole page, selling one or the other to a customer would limit your available offers.
To block inventory, use ADvendio's "blocking inventory" objects and related lists.
Types of blocking
ADvendio can manage the following blocking types:
Placements
AdTypes
AdSpecs
Content
Doing so is easy and it works the same for all three objects.
How to set up blocking
Related List for Blocked Placements/AdType/AdSpecs
First, your administrator has to add the related lists to the respective object: i.e. add Blocked Placements to your Placement Layout.
Create Blocked Placements/AdTypes/AdSpec/ Content Records
To create Blocked Placements/AdTypes/AdSpec/Content Records, follow these steps:
Navigate to the app and select either "Blocked Placements," "Blocked AdTypes," "Blocked AdSpecs," or "Blocked Content."
In the new window, add the following details:
Master Placements/AdSpec/AdTypes/Content
Blocked Placements/AdSpec/AdTypes/Content
Blocking Factor
Save your changes.
Simply add the related list to your page layout and define which record blocks which.
You can do it only one way using master and dependent records or create two records if they both block each other.
Blocked booking example:
In the "Booked Inventory" section, when viewing Contending Items highlighted in red, you'll encounter the following statuses:
BLOCKED: This signifies that half of a full page is blocked in the calendar, which is highlighted in red.
BOOKED: This indicates your Media Campaign has been booked, and it includes a reservation for half of a page.
When two half pages are reserved, they collectively block one full page with a blocking factor of 0.5.
When you check the booking calendar, not only will the product you've booked appear as "BOOKED," but the product (half page) that is blocked will also show as "BOOKED." In the details section, you'll find information about the Contending Campaign, which is the booking of the product. A product blocked by the Blocking feature will have a red background in the Contending part, while direct blocking will show a white background behind the Contending items.
In the booked inventory Section in the new window, you will see under Contending Items highlighted in red: under Campaign Item you see
BLOCKED - Half page of the full page is blocked in the calendar highlighted in red
BOOKED - your Media Campaign Booked where your half page is blocked
Where two half pages block one full page with the Blocking factor of 0,5
Afterview in the booking calendar shows the following
not only the product you have booked is showing as booked but also the product (half page)which is blocked will be showing as booked.
In the details you will see the Contending Campaign which is the booking of the product. Producyt which is blocked by the Blocking while shows a red background in the Contending part.
Whilre it shows a white background behind the Contending items when it is a direct Blocking.
In the "Booked Inventory" section, you'll notice the following status indications in red:
"BLOCKED" - This means that half of a full page is reserved or unavailable in the calendar.
"BOOKED" - This indicates that your Media Campaign has been booked, and it includes a reservation for half of a page.
When two half pages are reserved, they collectively block one full page, and this is reflected with a blocking factor of 0.5.
Important Information
If you are using one of the three Blocking Types make sure that you have your booking calendar template set to show exactly that field:
Placement
AdType
AdSpec
name otherwise the blocking is not marked correctly on the calendar. Find how to 7.2.4 Setup Booking Calendar.
Blocking Factor
Constant Quantity = Quantity (The constant quantity is equal to the quantity).
Rounding
Always round to the nearest integer using the following guidelines:
Value | round | Value | Example |
|---|---|---|---|
Booked | up | 0,000001 | 1 |
Offered | up | 0,000001 | 1 |
available | down | 0,000001 | 0 |
If Constant Quantity=Frequency or Constant Quantity=Guaranteed AI: System does not round
Overbooking
Only the blocked Ad Spec/AdPrice (as one line in the booking calendar) will show them as over-booked and no negative value should be inherited to the next level.