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Context

  • Enhance our Xandr Integration for vCPM, CPC and CPCv based bookings to work with guaranteed outcomes instead of impressions, this way users in ADvendio can set up Campaigns based on a target number of viewable impressions; clicks or completed views and book these settings directly to Xandr. Creating a more seamless transition of the data between the two systems and less effort adjusting bookings manually in Xandr.



1. When setting Outcomes on an ALI Line Item

  1. To activate the creation of seamless insertion orders from ADvendio, you need to configure it at your Adserver login (In the connection that is being used).



Attention:

When you select seamless as feature for Xandr, all Media Campaigns/Insertion Orders will be pushed as seamless. You can only either use the standard IOs (legacy IO) or seamless IOs.

Not all line item types will work with Seamless Insertion Orders, please check which line items you use before activating the feature and test accordingly.

2. Insertion Order Budget Types (2.151.1 and up)

Starting with version 2.151.1, a new field has been added to ADvendio at the level of Media Campaign: Budget Type (ADvendio__BudgetType__c). That allows users to choose the desired budget type associated with their seamless Insertion Order: none (default: Revenue), Revenue, and Flexible.

  • If Budget Type is none, then the Media Campaign will be submitted as an Insertion Order with budget type Revenue.

  • If Budget Type Revenue is used at the Media Campaign level, then the Xandr Insertion Order will receive a lifetime revenue budget and all Augmented Line Items will use a revenue budget, not an impression / clicks budget. We set the Budget on Insertion Order level to unlimited (one budget interval).

  • If Budget Type Flexible is used at the Media Campaign level, then the Xandr Insertion Order will be restricted to a single budget interval, and no budget can be set on the IO level. Once configured, the user may associate both revenue and impression-based Line Items to the same Insertion Order.

3. Setup:

  • You may need to add to Media Campaign Page Layout the Budget Type field (ADvendio__BudgetType__c)

  • Double-check if the Budget Type field is available to the relevant users

  • Double-check if the picklist field values exist in the Budget Type field. For that, access from Org Settings Picklist Value Sets and adjust accordingly Budget Type global value set:

    • Revenue (Value and API Name)

    • Flexible (Value and API Name)

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