Guaranteed Outcomes in Xandr (vCPM, CPC and CPCv)

1. When setting Outcomes on an ALI (Augmented Line Item) Campaign Item

First, you need to set up the following specifics:

1. On the AdType:

   1. Product Type → Video

   2. AdType → Augmented (ALI)

   3. Plus the necessary extra fields you required
      
      

2. On the Adspec:

   1. Create an AdPrice indicating your Billing category of choice

      1. The following billing categories are accepted in Ad Price or Campaign Item Level

         1. CPM = Impressions

         2. vCPM = Viewable Impressions

         3. CPCv = Completed Video Views

      2. The “quantity” of each billing category is selected also at a Campaign Item Level
         
         

3. On the Media Campaign

   1. Select one of the Budget Types

      1. Revenue :(Fixed Revenue in Xandr)

      2. Impression :(Fixed Revenue in Xandr)

      3. Flexible :(Flexible Revenue in Xandr)
         
         

         Open

         

         
         
         

4. On your Campaign Item(s)

   1. Select one of the Ad Types Delivery Types options

      1. Exclusive

      2. Impressions
         

         Open

         

         
         
         

5. IMPORTANT: The Media Campaign ‘Budget Type’ needs to go in accord with the Billing category selected in the AdPrice

   1. Revenue or Impression only works with the following Billing Category:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv
         
         

   2. Flexible works with the following Billing Category:

      1. Dynamic CPM

      2. Cost Plus
         
         
         

6. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr
   
   

   
   
   

2. When setting Outcomes on a GDALI Line Item

First, you need to set up the following specifics:

1. On the AdType:

   1. Product Type → Video

   2. AdType → GDALI (Guaranteed Augmented)
      Only on this option you can opt to have ‘Budget → Complete' in Xandr UI (Available from version 2.170)
      
      

   3. Plus the necessary extra fields you required
      
      

2. On the Adspec

   1. Create an AdPrice indicating your Billing category of choice

      1. The following billing categories are accepted in Ad Price or Campaign Item Level

         1. CPM = Impressions

         2. vCPM = Viewable Impressions

         3. CPCv = Completed Video Views

      2. The “quantity” of each billing category is selected also at a Campaign Item Level
         
         
         

3. On the Media Campaign

   1. Select one of the Budget Types

      1. Revenue :(Fixed Revenue in Xandr)

      2. Impression :(Fixed Revenue in Xandr)

      3. Flexible :(Flexible Revenue in Xandr)
         
         
         

4. On your Campaign Item(s)

   1. Select one of the Ad Types Budget Types options for your Campaign Item(s)
      DELIVERY TYPE ALWAYS NEED TO HAVE AN OPTION SELECTED
      
      

      1. Revenue (Fixed Revenue in Xandr)

      2. Impression (Fixed Revenue in Xandr)

      3. Flexible (Flexible Revenue in Xandr)
         
         
         

5. IMPORTANT: The Media Campaign ‘Budget Type’ needs to go in accord with the Billing category selected in the AdPrice

   1. Revenue or Impression only works with the following Billing Category:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

   2. Flexible works with the following Billing Category:

      1. Dynamic CPM

      2. Cost Plus
         
         

6. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr

4. Additional Useful links

• Augmented Line Items (And CPC Items for Xandr)

• Guaranteed Augmented Line Items