7.3.5.5 How to set up Products (Ad Specs + Ad Prices) for users to create Campaign Items in AdButler

Challenge

How do you set up Products (Ad Specs + Ad Prices) for users to create Campaign Items in AdButler? Guiding through the steps needed to configure a ready-to-use Ad Spec for AdButler and Campaign Items.

Solution

Gives an overview of AdButler and highlights specific parts of AdButler. To be able to prepare AdButler media campaign you need create AdSpecs first.

Steps:

In order to create AdButler Media Campaign you need:

First - setting inventory targeting criteria

IMPORTANT: You need to assign at least one inventory targeting criteria. Or can use the following billing categories. Otherwise, you will not be able to book into AdButler.

Select the inventory and needed targeting criteria when you are on AdButler record/ and using the ‘Transfer to ADvendio’ feature.

Steps to do:

1 Select ‘Connections’ feature in the main menu, 2 select relevant for you connection number and 3 Transfer to ADvendio feature

Link the Ad Spec to a Zone or a Channel for Display Items or a VAST Zone or VAST Channel for Video Items.

In order to link this to a Zone or Channel, you will first need to import Connection IDs via Transfer to AdServer(Transfer to ADvendio button).

Then you can use our inventory targeting feature to select the Zones of your product: This is important to tell AdButler, where an Ad should be displayed.

If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder.

After ‘Transfer to Advendio’ is done. you will see the completed results report:

Second: Create an Ad Type

Find steps/ guidance on creating and configuring Ad Types for AdButler on a dedicated page 7.3.5.2 How to configure formats for AdButler-related products (Ad Types) in ADvendio

Third: Create an Ad Specs

One of the ways to create Ad Speecs is to access the main menu and create from ‘Ad specs and rates manager’. Or you can create Ad Specs manually.

Ad Specs Steps:

First Part

Connect the Ad Spec to a 1-Site then 2-Placement, which represents in which media or websites you want your Ad to be displayed. 3 - Select AdButler created Ad Type. Press ‘Create/ Open Ad Spec’

Second Part - Defining pricing.

Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from AdButler billing categories.

A certain number of categories are valid for Ad Butler: You can use the following Billing Categories: CPM, CPC, CPA or Fixed Price (when you use CPC, ADvendio will set a number of Clicks instead of a number of Impressions as the goal for your item).

The Price you’re using in ADvendio will also be sent to AdButler which will be using this information to prioritize bookings against each other, in order for those which sell higher will be more likely to deliver.

Inventory targeting:

This information is essential and required for a booking.

You can go in and select an Inventory targeting:

Adserver 'Default zone ' - this information represents where the Ad is to be displayed. You can only choose one Zone or one Channel for each Ad Spec.

You can edit or correct inventory targeting at this stage in the section under ‘ADServer Information’, you will see 'Default zone” assigned.

To update Targeting info, please access ‘Edit Adserver ID’

Setup

No specific set up required