Reasons for Inventory Blocking
Why is it necessary to block inventory?
When your inventory is not clearly defined and unique, it may be necessary to block some inventory if others have already been sold. This could be due to
physical reasons, such as overlapping inventory items,
political reasons, where certain slots will not sell if others have already been taken.
For example, if you have the option to sell a page in your periodical as either two half pages or one whole page, selling one or the other to a customer would limit your available offers.
To block inventory, use ADvendio's "blocking inventory" objects and related lists.
Types of blocking
ADvendio can manage the following blocking types:
Placements
AdTypes
AdSpecs
Content
Doing so is easy and it works the same for all three objects.
How to set up blocking
Related List for Blocked Placements/AdType/AdSpecs
First, the administrator must add the related lists to the respective object. For example, add Blocked Placements to your Placement Layout.
Create Blocked Placements/AdTypes/AdSpec/ Content Records
To create Blocked Placements/AdTypes/AdSpec/Content Records, follow these steps:
Navigate to the app and select either "Blocked Placements," "Blocked AdTypes," "Blocked AdSpecs," or "Blocked Content."
In the new window, add the following details:
Master Placements/AdSpec/AdTypes/Content
Blocked Placements/AdSpec/AdTypes/Content
Blocking Factor
Save your changes.
Add the related list to your page layout and define which record blocks which.
You can do it only one way using master and dependent records or create two records if they both block each other.
Blocked booking example:
In the "Booked Inventory" section, when you see Contending Items highlighted in red, keep these statuses in mind:
BLOCKED: This means that half of a full page is reserved in the calendar, and it's highlighted in red.
BOOKED: This indicates that your Media Campaign has been scheduled, including a reservation for half of a page.
In the booking calendar, not only will your booked product be labelled as "BOOKED," but the BLOCKED product (half page) will also appear as "BOOKED." The details section will provide information about the Contending Campaign, which is the product booking. Products blocked by the Blocking feature will have a red background in the Contending section, while directly blocked items will have a white background behind the Contending items.
When two half pages are reserved, they jointly block one full page with a blocking factor of 0.5.
Important information:
Please note that if you are using any of the three Blocking Types, it is essential to ensure that your booking calendar template displays exactly specific field for that Placement, AdType, or AdSpec name.
Otherwise, the blocking may not be accurately marked on the calendar. You can find instructions on how to set up your booking calendar in section 7.2.4 Setup Booking Calendar.
Blocking Factor
Constant Quantity = Quantity (When the constant quantity equals the quantity, they are considered the same.).
Rounding
Always round to the nearest integer using the following guidelines:
Value | round | Value | Example |
|---|---|---|---|
Booked | up | 0,000001 | 1 |
Offered | up | 0,000001 | 1 |
Available | down | 0,000001 | 0 |
If Constant Quantity=Frequency or Constant Quantity=Guaranteed AI: System does not round - If the Constant Quantity is either Frequency or Guaranteed AI, the system will not round the value.
Overbooking
In the booking calendar, only the blocked Ad Spec/AdPrice will be marked as over-booked, and there shouldn't be any negative values carried over to the next level.