Version | 2.87 and up |
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Supported Adservers | DFP |
Version | 2.107 and up |
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Supported Adservers | Appnexus |
Version | 2.124 and up |
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Supported Adservers | Freewheel |
Overview
To store your Enhanced Delivery Data which is split by Adserver ID, we map all relevant Adserver IDs to sites. The object Enhanced Delivery Data is where this data is stored. These are pulled from the ADserver and pushed into Advendio per Campaign Item. It depends on your adserver and setting which dimension and metrics are found:are an additional report you can configure in ADvendio. Enhanced Delivery Data are used to display more detailed information about you items performance and delivery. You can for example import the following information:
- A breakdown of your items delivery by device type used
- A breakdown by the country of the visitor
- More detailed information which placement / site section is delivering what (The default site-based delivery data only use Top Level Domains)
- For Freewheel: A breakdown which Video is delivering in combination with which Site (version 2.124 and up)
These reports are not imported into ADvendio by default, you will have to enable and configure them first! See below for the different steps to configure this feature.
How to activate the feature
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- Navigate to the scheduler page and check the checkbox under monthly settings. Read more details here 5.3.2 Schedule Delivery Data Reports.
- "Enable Site based Delivery Data" needs to be switched on in the 7.2.1.1 Administration Settings.
- Please read 5.3.5.1 Filter Settings for Enhanced Delivery Data (EDD) to understand the adserver id logic and filter settings. For Freewheel, please read 7.3.7.2 Delivery Data Import for FreeWheel on how to configure the report.
- Detailed information for 5.3.5.2 Enhanced Delivery Data Mapping (AppNexus) and 5.3.5.3 Enhanced Delivery Data Mapping (DFP)
- Check out the 5.3.5.4 Enhanced Delivery Data Use Cases.
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Due to limitations in the reporting API, the delivery reports will only import data up to 3 years in the past starting on the first of the next month (three years back) up to the current date. Example: If today was the 23rd of April 2019 the import will start running from 1st May 2016. |
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Please also take note that when doing the Enhanced Delivery Data import only 100 positions are looked at to check for errors. Up to 10 errors will be shown to you on the status page linked in the received mail. |
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