Available with Version: | 2.148 and up |
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Role | Order Manager - Fulfilment; Product Management |
ADvendio Edition | Connect |
External Systems | AdButler |
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Solution
Gives The article will give an overview of AdButler and highlights specific parts of AdButler. To be able to prepare the AdButler Media Campaign you need to create Ad Specs first.
The general Goal is: to create Ad Spec, combine it with the Ad Type created for Ad Butler, assign a price, and assign an Inventory.
Steps
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to create AdButler Media Campaign
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:
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1) Setting Inventory Targeting criteria
IMPORTANT: Please make sure your AdButler Connection is set up and that you have imported at least one inventory targeting criteria and also Account data.
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After ‘Transfer to Advendio’ is done you will see the completed results report:
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IMPORTANT: You can only choose one Zone or one Channel for each Ad Specs. |
If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level.
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You can also skip this step in the beginning, but would need to add this at a later stage, see steps 4.3.4.5 How to configure which inventory to targeting in External Systems |
2) Creating Ad Type
The Ad Type will structure the different formats and types of Ads for AdButler. It's up to the customer to decide if to use a ‘Standard’ Ad Type (Display Ad Type used for images and text) or to use a VAST item (used for video Ads).
You will find detailed guidance on creating and configuring Ad Types for AdButler: 7.3.5.2 How to configure formats for AdButler-related products (Ad Types) in ADvendio
3) Creating
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Ad Spec and assigning it to Ad Type
Ad Specs represent a product in ADvendio that your users or sales reps will later use for media configuration to select available Ad Specs and Ad Types to create their campaign items. This is the information you need to consider when creating Ad Specs for AdBbutler.
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3). Using the ‘Inventory & rates manager' option
Create an Ad Specs and assign it to Ad Type
One of the ways to create Ad Specs is to access the main menu and create from ‘Ad specs and rates manager’.
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When creating Ad Specs Spec from the ‘Ad Specs and Rates management’ menu option:
Connect the Ad Spec to a Site, then Placement, which represents in which media or websites you want your Ad to be displayed. Select AdButler created Ad Type.
Press ‘Create/ Open Ad Spec’.
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4) Defining Ad pricing
Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from AdButler billing categories.
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The Price you’re using in ADvendio will also be sent to AdButler which will be using this information to prioritize bookings against each other, in order for those which sell higher will be more likely to deliver.
Setting Inventory
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Targeting Rules:
You can use our Inventory Targeting feature to select the Zones of your product: This is important to tell AdButler, where an Ad should be displayed.
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IMPORTANT: You can only choose one Zone or one Channel for each Ad Specs. |
If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level.
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You can skip this step in the beginning, but would need to add this at a later stage, see steps 4.3.4.5 How to configure which inventory to targeting in External Systems?
This information is essential and is required for an AdButler booking. Please also keep in mind, that your AdType determines which kind of Zones and Channels to use. :
Display formats are using regular Zones and Channels, while Video/VAST type products need to be connected to VAST Zones or VAST Channels.
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You can edit or correct inventory targeting at this stage in the section under ‘ADServer ‘AdServer Information’, you will see 'Default zone” assigned.
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