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For each integrated system in ADvendio there are different options available for selection as inventory targeting. Find a list of supported targeting types below:
| External System | Supported Inventory Targeting | Additional Information |
|---|---|---|
| Google AdManager | Ad Units | |
| Placements | ||
| Inventory | Selects the general type of inventory to targeting (e.g. mobile or display web) In Google AdManager, this is referred to as Inventory Type. | |
| Freewheel | Site Groups | |
| Sites | ||
| Site Sections | ||
| Ad Units | ||
| Xandr | Publisher | |
| Sites | ||
| Placements | ||
| Smart | Site | |
| Pack | ||
| Page Group | ||
| Page | ||
| Format | ||
| Adswizz | Zones | Our selection also shows Zone Groups, but currently they are not supported as targeting criteria to be set. We included those IDs for a better overview and for reporting purposes |
| AdButler | Zone | |
| Channel | ||
| VAST Zone | ||
| VAST Channel | ||
| Triton | Station | |
| Genre | ||
| Market | ||
| Podcast |
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Setup:
In order to use the inventory targeting features within the Media Configuration there are certain steps in the ADvendio configuration that need to be done:
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