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Integrations:

FreeWheel

License

Connect

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

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FreeWheel Field

Field Options / Possible Values

Instructions and Info

Information

Info

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name

Advertising Form Shortform

Info

Note: this field intended for internal use only

Record Type

FreeWheel

External name

AdType name for external use. External name will be externally displayed on the proposal.

Media Differenciation

  • InStream

  • InPage

  • Black and White

  • Color

Relevant Media Differenciation for this AdType

Product search Name

Description for this ad type as applied in the ad spec search

Target Group

  • 25-44 Women/ Men

  • 45+

  • Burst / Product launch

  • Capital Area Residents

  • Female

  • Follow-up

  • Male

  • Product Push

  • Recency

Relevant target groups in this Ad Type

Delivery Rate Type

  • Fast as

  • Smooth as

Info

If you want to use another Delivery Rate Type for a certain Campaign Item there is also a field Delivery Rate Type on the Campaign Item, which you can manually set to overwrite the Delivery Rate Type of the Ad Type.   

“Active” (checkbox option)

Info

In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

Adserver information

Info

Data provided in “Adserver information” section is changing Ad configuration in FreeWheel

Connection

Enter the Ad server login to be used with this Ad type.

7.3.1.1 Which Login User do I use to create Login records

Priority

  • High

  • Normal

  • Highest

  • Above Normal

  • Below Normal

  • 'Above Paying Ads 'selection

  • ‘Below Paying Ads’ selection

Priority of the transmission of the Ad Type to the AdServer.

Priority is Optional: It sets the override mode for the placement.

Check 3.1.5.5.1 Priority / Placement Override Settings  for more information.

Ad Type*

  • Impression Target

  • SOV % - custom

  • POD % - custom

  • All Impression sponsorship

  • Evergreen (no Budget)

*Mandatory option for the advertising format and must be selected

KeyValues

Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer

  • at the checking availability

  • booking a Campaign Item to the AdServer

Delivery Type*

  • Guaranteed

  • Preemptible

*Mandatory option for the advertising format and must be selected

Delivery Rate Type*

  • None

  • Evenly

  • As fast as possible

*Mandatory option for the advertising format and must be selected

  • Evenly - smooth impressions delivery over the time period

or

  • As fast as possible - deliver impressions as quickly as possible

*Mandatory option for the advertising format

Note

After selecting all the necessary fields for FreeWheel Ad, don't forget to press Save.

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Check this table for the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages).

AdType

Delivery Type

Delivery Rate Type

(Campaign Item)

Quantity (Budget in FreeWheel)

Billing Category

Priorities

Impression Target

Guaranteed, Preemptible

Fast as, Smooth as

Quantity (for CPM)

Guaranteed Impressions (for Fixed Price)

CPM

Above Paying Ads 11 to 20

Below Paying Ads -1 to -10

SOV % - custom

Guaranteed

Fast as

Goal Percent

CPM, Fixed Price

Below Normal, Normal, Above Normal, High, Highest

POD % - custom

Guaranteed

Fast as

Goal Percent

CPM, Fixed Price

Below Normal, Normal, Above Normal, High, Highest

All impression sponsorship

Guaranteed

Fast as

-

CPM, Fixed Price

Below Normal, Normal, Above Normal, High, Highest

Evergreen

Preemptible

Fast as

Goal Percent

CPM

Below Normal, Normal, Above Normal, High, Highest

FreeWheel Ad Types Example:

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