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Integrations

Equativ (SMART)

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ;

Order Manager  -  Fulfilment

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ADvendio Field

Equativ Field

Instructions

1

Name

N/A

Enter your Ad Type name

2

Record Type

N/A

Equativ

3

Adtype

Type

Options to choose from:

  • Pay Ads

  • Barter Ads

  • Performance Ads

  • Bonus / make-goods Ads

  • Custom

  • In-House Ads

4

Product Type

Category

Options to choose from:

  • web

  • mobile

5

Priority  

Priority

Use this to define the priority for your Equativ Insertion. The following values are possible

  • Exclu without Capping

  • Exclu 2

  • Exclu 3

  • Exclu 4

  • High 1

  • High 2

  • High 3

  • High 4

  • Normal 1

  • Normal 2

  • Normal 3

  • Normal 4

  • Low 1

  • Low 2

  • Low 3

  • Low 4

  • Very Low (complement) 1

  • Very Low (complement) 2

  • Very Low (complement) 3

  • Very Low (complement) without Capping

  • Ecpm

  • Ecpm - non-guaranteed

6

Connection

N/A

You login record - read 7.3.1.1 Which Login User do I use to create your Login record.

7

Format ID

Format

Which format will be used for this Insertion.

You can manually enter the ID of your desired format in this field or use other ways to assign formats to your Campaign Items or Ad Specs.

If you want to target multiple formats, you need to enter the IDs separated by semicolon, like this:

‘1245;4532’

Please Note: That when using multiple formats, ADvendio will automatically create them as multiple Insertions in Equativ with a shared goal, since otherwise it’s not possible by Equativ to handle this constellation.For more information see also: 7.3.5.1 How to Target multiple formats for your Equativ Items in ADvendio


You can either use the Inventory and Rate Manager to create your Adtypes or create them directly in Salesforce.

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