Available with Version: | 2.148 and up |
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Role | Order Manager - Fulfilment; Product Management |
ADvendio Edition | Connect |
External Systems | AdButler |
Challenge
You’re starting to use the ADvendio AdButler Integration. Now you want your Sales Representatives to be able to simply pick AdButler products and create the right Media Campaigns and Campaign Items, so they can offer the advertisers the right deal while being able to simply send the data over to AdButler and use ADvendio automatic integration capabilities!
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Solution
The article will give an overview of AdButler and highlights specific parts of AdButler. To be able to prepare the AdButler Media Campaign you need to create Ad Specs first.
The general Goal is: to create Ad Spec, combine it with the Ad Type created for Ad Butler, assign a price, and assign an Inventory.
Steps to create AdButler Media Campaign:
1) Setting Inventory Targeting criteria
IMPORTANT: Please make sure your AdButler Connection is set up and that you have imported at least one inventory targeting criteria and also Account data.
Select the inventory and targeting criteria needed when you are on AdButler record and when using the ‘Transfer to ADvendio’ feature.
Steps to do:
1) Select the ‘Connections’ feature in the main menu
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You can also skip this step in the beginning, but would need to add this at a later stage, see steps 4.3.4.5 How to configure which inventory to targeting in External Systems |
2) Creating Ad Type
The Ad Type will structure the different formats and types of Ads for AdButler. It's up to the customer to decide if to use a ‘Standard’ Ad Type (Display Ad Type used for images and text) or to use a VAST item (used for video Ads).
You will find detailed guidance on creating and configuring Ad Types for AdButler: 7.3.5.2 How to configure formats for AdButler-related products (Ad Types) in ADvendio
3) Creating Ad Spec and assigning it to Ad Type
Ad Specs represent a product in ADvendio that your users or sales reps will later use for media configuration to select available Ad Specs and Ad Types to create their campaign items. This is the information you need to consider when creating Ad Specs for AdBbutler.
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Connect the Ad Spec to a Site, then Placement, which represents in which media or websites you want your Ad to be displayed. Select AdButler created Ad Type.
Press ‘Create/ Open Ad Spec’.
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4) Defining Ad pricing
Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from AdButler billing categories.
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The Price you’re using in ADvendio will also be sent to AdButler which will be using this information to prioritize bookings against each other, in order for those which sell higher will be more likely to deliver.
Setting Inventory Targeting Rules:
You can use our Inventory Targeting feature to select the Zones of your product: This is important to tell AdButler, where an Ad should be displayed.
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Display formats are using regular Zones and Channels, while Video/VAST type products need to be connected to VAST Zones or VAST Channels.
Correcting Inventory Targeting in AdServer:
You can go to the ‘AdServer Information’ section below and correct Inventory Targeting information:
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