Challenge:
A DSP is used to purchase media inventory programmatically. ADvendio supports a number of DSP integration which can help you:
...
So what needs to be done in order to connect a DSP to ADvendio?
Solution:
To use the features of ADvendio, there are different direct integrations of DSPs available.
...
Google Display & Video 360 requires to generate an OAuth Token in order continue. This can be done with a simple click on the button ‘Generate OAuth Token’ on the connection.
Import of Targeting IDs and next steps
Once the basic connection is configured you can start to synch targeting criteria and other IDs between the DSP and ADvendio. Our targeting import wizard, can support you in that step.
...
This step is needed for the buyside support and the creation of orders and line items for the DSP from ADvendio. For the invoicing of media spend, the programmatic data import needs to be planned next.
...
Setup:
In order to configure your DSP connection, make sure that the user doing those steps has sufficient edit rights to the following:
...
See also this page for additional guidance on the required permissions: