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The enhanced Adswizz integration with ADvendio Audience Segment Targeting offers a wide range of powerful options to maximize the impact of your media campaigns. By using options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more, you can effectively reach and engage your desired audience to improve your campaign performance.
Adswizz Parent IDs are called AudienceSegment and the actual segments are stored as child AdServer IDs, you can read more here https://advendio.atlassian.net/wiki/spaces/SO/pages/84672536/Find more guidance on how to simplify audience targeting and to help configure the right audience segments to achieve their campaign goals on page 3.5.5.1+Import+Key+Value+Audience+Segment+Targeting#1.1 -How to structure your Audience -SegmentsSegments Targeting?
You Can add your AudienceSegments from your Targeting:
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Currently following Audience Segmentation options are available for Adswizz:
Demographic Segments
Advertiser Imported Segments
Publisher Imported Segments
Publisher Attributes Segments
Inventory Attributes Segments
Labs Segments
Weather Segments
Custom Audiences Segments
Point of Interest (POI) Segments
Listening Context Segments
Behavioural Segments
Optimization Segments
Custom Behavioral Segments
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Audience Segments for Adswizz Targeting
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DEMOGRAPHIC_SEGMENTS
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ADVERTISER_IMPORTED_SEGMENTS
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PUBLISHER_IMPORTED_SEGMENTS
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PUBLISHER_ATTRIBUTES_SEGMENTS
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INVENTORY_ATTRIBUTES_SEGMENTS
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LABS_SEGMENTS
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WEATHER_SEGMENTS
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CUSTOM_AUDIENCES_SEGMENTS
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POI_SEGMENTS
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LISTENING_CONTEXT_SEGMENTS
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BEHAVIOURAL_SEGMENTS
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OPTIMISATION_SEGMENTS
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Setup:
To import the audience targeting into ADvendio, you can follow these steps:
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