[Targeting] of Audience Segment for AdsWizz

Challenge:

Can you target your audience in ADvendio for Campaign Items, which you will be booking into Adswizz, to maximize your media campaign results?

Solution:

The integration between Adswizz and ADvendio Audience Segment Targeting has been enhanced to offer a wide range of powerful options that can help maximize the impact of your media campaigns. You can use various options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more to effectively reach and engage your desired audience, which in turn will improve your campaign performance. Adding your Audience Segments to your Targeting is simple. All you have to do is edit the targeting options in the Campaign Builder:

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Add your Audience Segments to your Targeting

Adswizz Audience Segmentation

Currently following Audience Segmentation options are available for Adswizz:

• Demographic Segments

• Advertiser Imported Segments

• Publisher Imported Segments

• Publisher Attributes Segments

• Inventory Attributes Segments

• Labs Segments

• Weather Segments

• Custom Audiences Segments

• Point of Interest (POI) Segments

• Listening Context Segments

• Behavioural Segments

• Optimization Segments

• Custom Behavioral Segments

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logical groups with AND operator

If you require assistance with simplifying audience targeting, refer to 4.20.1.3 How to structure your Audience Segments Targeting in Campaign Builder?

Setup:

If you want to import the audience targeting into ADvendio, you can follow these steps:

• To use the new Audience Targeting feature from ADvendio, you must import it using the 'Transfer to ADvendio' feature on your Adswizz Connection record. You can find more information on 3.5.3 How to import and sync targeting information and IDs from connected systems with ADvendio?

• Once imported, you can access the targeting options through ADvendio's Campaign Builder in Audience Segments Targeting, as explained in 4.3.4.4 Key Value / Audience (AdServer) Targeting

• To make the most out of the feature, you can create logical groups to organize your targeting options. For instance, you can create Group 1 AND Group 2.

• It's important to note that all audience targeting will be combined with an AND relation to other supported targeting options, such as GEO targeting.

• If you're using Publisher Imported Segments, the parents will be displayed, allowing you to choose the appropriate segments for your campaign.