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The enhanced Adswizz integration with ADvendio Audience Segment Targeting offers a wide range of powerful options to maximize the impact of your media campaigns. By using options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more, you can effectively reach and engage your desired audience to improve your campaign performance.
Find more guidance on how to simplify audience targeting and to help configure the right audience segments to achieve their campaign goals on page 3.5.5.1.1 How to structure your Audience Segments Targeting?
You Can add your AudienceSegments from your Targeting:
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Demographic Segments
Advertiser Imported Segments
Publisher Imported Segments
Publisher Attributes Segments
Inventory Attributes Segments
Labs Segments
Weather Segments
Custom Audiences Segments
Point of Interest (POI) Segments
Listening Context Segments
Behavioural Segments
Optimization Segments
Custom Behavioral Segments
If you need help with audience targeting and setting up the right audience segments for your campaign goals, visit the following pages for guidance:
Simplifying audience targeting: 3.5.5.1.1 How to structure your Audience Segments Targeting?
Using targeting options in ADvendio: 4.3.4.4 Key Value / Audience (AdServer) Targeting
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Setup:
To import the audience targeting into ADvendio, you can follow these steps:
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