Challenge

You plan to use the ADvendio platform features to purchase media via The Trade Desk. This article will provide an overview of the fields and configurations needed to set up Buying Items with The Trade Desk Integration.

...

Solution

1. Buying Configuration

2. Buying Order

To start buying media via The Trade Desk you will need to define a Campaign, which you can do via the ADvendio Buying Order.
Buying Orders in ADvendio is used to configure your Orders for The Trade Desk.
Please select a name, and a time frame and set an Order Goal to decide your The Trade Desk Campaign objective.

When creating a new Buying Order the following section will appear:

3. Buying Item

After creating a Buying Order, you can configure individual Buying Items, which will represent The Trade Desk. These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations. You can create as many items as you like for your Buying Order.

...

...