Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | The Trade Desk |
Challenge
Do you want to use our The Trade Desk integration and are looking to understand which ADvendio object represents what when booking an Order from The Trade Desk?
...
Solution
A high-level overview of what in ADvendio represents on The Trade Desk is in the table below:
ADvendio Object | The Trade Desk |
|---|---|
Campaign | Buying Order |
Advertiser | Buying Order |
Flight | Buying Item |
Ad Group | Buying Item |
Seeds | Audience |
Rails (Bid Lists) | Targeting |
Deals/Contracts | Contracts |
Delivery Profile | Advertiser |
...
Buying Order (Campaign in TTD)
TTD Entity | TDD Field | Required | ADvendio Object | ADvendio Field | Additional information |
|---|---|---|---|---|---|
Campaign | Channel |
| Buying Order | Channel | Display, Video, Audio, ATV/CTV, DooH, Programmatic Cinema |
Campaign | Advertiser / Advertiser ID |
| BuyingOrder__cBuying Order | Advertiser | |
Campaign | Campaign Name |
| BuyingOrder__cBuying Order | Name | |
Campaign | Campaign Id | Auto | BuyingOrder__cBuying Order | Insertion Order ID | |
Campaign | StartDate | - | BuyingOrder__cBuying Order | Start Date | |
Campaign | EndDate | - | BuyingOrder__cBuying Order | End Date | |
Campaign | CampaignType |
| BuyingOrder__cBuying Order | OrderType |
|
Campaign | Objective |
| Buying Order | Order Goal | The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign. |
Campaign | Budget (Amount + Currency Code) |
| Buying Order | Budget Amount | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
Campaign | Daily Budget | - | Buying Order | Budget Amount Daily | only to be set if the flag is true, then no budget will be set on individual line item level |
Campaign | Primary Channel | - | Buying Order | Selected Targeting |
|
Campaign | Primary Goal | - | Buying Order | Fixed: MaximizeReach | |
Campaign | What is the Default?? | Buying Order | Status | ||
Campaign | Budget Impressions | Buying Order | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. | |
Campaign | Budget Impressions Daily | Buying Order | Budget Impression Daily | It also can be selected at a Buying Item level | |
Campaign | TimeZone | Buying Order | Start Date | Get the timezone from the item zone. | |
Campaign | Pacing | Buying Order | Fixed: Off | Off The campaign will aim to pace to the specified daily spend cap. PaceToEndOfFlight The campaign will aim to spend the allotted budgets evenly throughout the flight dates. |
Buying Item (Ad Group & Flight in TTD)
TDD Entity | TDD Field | Required | ADvendio Object | ADvendio Name | Additional information |
|---|---|---|---|---|---|
Ad Group | Campaign Id |
| Buying Order | Insertion Order ID | |
Ad Group | Ad Group Id | - | Buying Item | Line Item ID | |
Ad Group | Ad Group Name |
| Buying Item | Name | |
Ad Group | Industry Category ID | - | Buying Item | Selected Targeting | |
Ad Group | Channel ID | - | Buying Item | Selected Targeting | |
Ad Group | Minimum Bid |
| Buying Item | Bid Amount | This would be the Min Bid amount equivalent |
Ad Group | Max Bid |
| Buying Item | Max Bid | |
Campaign Flight | BudgetInAdvertiserCurrency |
| Buying Item | Budget Amount | |
Campaign Flight | BudgetInImpressions | - | Buying Item | Budget Impressions | |
Campaign Flight | DailyTargetInAdvertiserCurrency | - | Buying Item | Budget Amount Daily | (in case of daily budget) |
Campaign Flight | DailyTargetInImpressions | - | Buying Item | Impression Daily | |
Campaign Flight | StartDateInclusiveUTC |
| Buying Item | Start Date & Start Time | |
Campaign Flight | EndDateExclusiveUTC | - | Buying Item | End Date & End Time |