Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | The Trade Desk |
Challenge
Do you want to use our The Trade Desk integration and are looking to understand which ADvendio object represents what when booking an Order from The Trade Desk?
Solution
A high-level overview of what in ADvendio represents on The Trade Desk is in the table below:
ADvendio Object | The Trade Desk |
|---|---|
Campaign | Buying Order |
Advertiser | Buying Order |
Flight | Buying Item |
Ad Group | Buying Item |
Seeds | Audience |
Rails (Bid Lists) | Targeting |
Deals/Contracts | Contracts |
Delivery Profile | Advertiser |
Buying Order (Campaign in TTD)
TTD Entity | TDD Field | Required | ADvendio Object | ADvendio Field | Additional information |
|---|---|---|---|---|---|
Campaign | Channel |
| Buying Order | Channel | Display, Video, Audio, ATV/CTV, DooH, Programmatic Cinema |
Campaign | Advertiser / Advertiser ID |
| Buying Order | Advertiser | |
Campaign | Campaign Name |
| Buying Order | Name | |
Campaign | Campaign Id | Auto | Buying Order | Insertion Order ID | |
Campaign | StartDate | - | Buying Order | Start Date | |
Campaign | EndDate | - | Buying Order | End Date | |
Campaign | CampaignType |
| Buying Order | OrderType |
|
Campaign | Objective |
| Buying Order | Order Goal | The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign. |
Campaign | Budget (Amount + Currency Code) |
| Buying Order | Budget Amount | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
Campaign | Daily Budget | - | Buying Order | Budget Amount Daily | only to be set if the flag is true, then no budget will be set on individual line item level |
Campaign | Primary Channel | - | Buying Order | Selected Targeting |
|
Campaign | Primary Goal | - | Buying Order | Fixed: MaximizeReach | |
Campaign | What is the Default?? | Buying Order | Status | ||
Campaign | Budget Impressions | Buying Order | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. | |
Campaign | Budget Impressions Daily | Buying Order | Budget Impression Daily | It also can be selected at a Buying Item level | |
Campaign | TimeZone | Buying Order | Start Date | Get the timezone from the item zone. | |
Campaign | Pacing | Buying Order | Fixed: Off | Off The campaign will aim to pace to the specified daily spend cap. PaceToEndOfFlight The campaign will aim to spend the allotted budgets evenly throughout the flight dates. |
Buying Item (Ad Group & Flight in TTD)
TDD Entity | TDD Field | Required | ADvendio Object | ADvendio Name | Additional information |
|---|---|---|---|---|---|
Ad Group | Campaign Id |
| Buying Order | Insertion Order ID | |
Ad Group | Ad Group Id | - | Buying Item | Line Item ID | |
Ad Group | Ad Group Name |
| Buying Item | Name | |
Ad Group | Industry Category ID | - | Buying Item | Selected Targeting | |
Ad Group | Channel ID | - | Buying Item | Selected Targeting | |
Ad Group | Minimum Bid |
| Buying Item | Bid Amount | This would be the Min Bid amount equivalent |
Ad Group | Max Bid |
| Buying Item | Max Bid | |
Campaign Flight | BudgetInAdvertiserCurrency |
| Buying Item | Budget Amount | |
Campaign Flight | BudgetInImpressions | - | Buying Item | Budget Impressions | |
Campaign Flight | DailyTargetInAdvertiserCurrency | - | Buying Item | Budget Amount Daily | (in case of daily budget) |
Campaign Flight | DailyTargetInImpressions | - | Buying Item | Impression Daily | |
Campaign Flight | StartDateInclusiveUTC |
| Buying Item | Start Date & Start Time | |
Campaign Flight | EndDateExclusiveUTC | - | Buying Item | End Date & End Time |