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Available with Version

2.168 and up

Role

Order Manager - Fulfilment; Product Management

External Systems

The Trade Desk

Challenge

Do you want to use our The Trade Desk integration and are looking to understand which ADvendio object represents what when booking an Order from The Trade Desk?

...

Solution

You will find mapping data on the high level, Buying Order and Buying Item levels.

A high-level overview of what in ADvendio represents on The Trade Desk is in the table below:

ADvendio Object

The Trade Desk

Campaign

Buying Order

Advertiser

Buying Order

Flight

Buying Item

Ad Group

Buying Item

Seeds

Audience

Rails (Bid Lists)

Targeting

Deals/Contracts

Contracts

Delivery Profile

Advertiser

...

Buying Order (Campaign in TTD)

Additional information

ADvendio Object

ADvendio Field

TTD Entity

TDD Field

Required

ADvendio Object

ADvendio Field

Additional information

Buying Order

Channel

Campaign

Channel

(tick)

Buying Order

Channel

Display, Video, Audio, ATV/CTV, DooH, Programmatic Cinema

Buying Order

Advertiser

Campaign

Advertiser / Advertiser ID

(tick)

Buying Order

Advertiser

Name

Campaign

Campaign Name

(tick)

Buying Order

Name

Insertion Order ID

Campaign

Campaign Id

Auto

Buying Order

Insertion Order ID

Start Date

Campaign

StartDate

-

Buying Order

Start

End Date

Campaign

EndDate

-

Buying Order

End Date

  • Standard

ProgrammaticGuaranteed

OrderType

Campaign

CampaignType

(tick)

  • Standard

  • ProgrammaticGuaranteed

Buying Order

OrderType

Order Goal

Campaign

Objective

(tick)

Buying Order

Order Goal

The campaign objective. To set it, you must also specify the Primary Channel and at least the Primary Goal for the campaign.
Awareness Discover qualified leads to increase brand knowledge and reach a specific audience.
Consideration Reach new customers and influence them to become prospective customers.
Conversion Maximize conversions by driving prospects to take a specific action.

Buying Order

Budget Amount

Campaign

Budget (Amount + Currency Code)

(tick)

Buying Order

Budget Amount

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

Buying Order

Budget Amount Daily

Campaign

Daily Budget

-

Buying Order

Budget Amount Daily

only to be set if the flag is true, then no budget will be set on individual line item level

Buying Order

Selected Targeting

Campaign

Primary Channel

-

Buying Order

Selected Targeting

  • Display

  • Video

  • Audio

  • TV

  • NativeDisplay

  • NativeVideo

  • DigitalOutOfHome

Buying Order

Fixed: MaximizeReach

Campaign

Primary Goal

-

Buying Order

Fixed: MaximizeReach

Status

Campaign

What is the Default??

Buying Order

Status

Campaign

Budget Impressions

Buying Order

Campaign

Budget Impressions

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

Campaign

Buying Order

Budget

Impressions

Impression Daily

Buying Order

Campaign

Budget

Impression

Impressions Daily

It also can be selected at a Buying Item level

Campaign

TimeZone

Buying Order

Start Date

Campaign

TimeZone

Get the timezone from the item zone.

Campaign

Pacing

Buying Order

Fixed: Off

Campaign

Pacing

Off The campaign will aim to pace to the specified daily spend cap. PaceToEndOfFlight The campaign will aim to spend the allotted budgets evenly throughout the flight dates.
PaceAhead The campaign will aim to spend 20% above the allotted budget on a day-to-day basis.

Buying Item (Ad Group & Flight in TTD)

Additional information

ADvendio Object

ADvendio Name

TDD Entity

TDD Field

Required

ADvendio Object

ADvendio Name

Additional information

Buying Order

Insertion Order ID

Ad Group

Campaign Id

(tick)

Buying

Order

Item

Insertion Order

Line Item ID

Ad Group

Ad Group Id

-

Buying Item

Line Item ID

Name

Ad Group

Ad Group Name

(tick)

Buying Item

Name

Selected Targeting

Ad Group

Industry Category ID

-

Buying Item

Selected Targeting

Ad Group

Channel ID

-

Buying Item

Selected Targeting

Bid Amount

Ad Group

Minimum Bid

(tick)

Buying Item

Bid Amount

This would be the Min Bid amount equivalent

Buying Item

Max Bid

Ad Group

Max Bid

(tick)

Buying Item

Max Bid

Budget Amount

Campaign Flight

BudgetInAdvertiserCurrency

(tick)

Buying Item

Budget

Amount

Impressions

Campaign Flight

BudgetInImpressions

-

Buying Item

Budget

Impressions

Amount Daily

Campaign Flight

DailyTargetInAdvertiserCurrency

-

Buying Item

Budget Amount Daily

(in case of daily budget)

Campaign Flight

DailyTargetInImpressions

-

Buying Item

Impression Daily

Campaign Flight

StartDateInclusiveUTC

DailyTargetInImpressions

(tick)

-

Buying Item

Start Date & Start Time

Campaign Flight

EndDateExclusiveUTC

StartDateInclusiveUTC

-

(tick)

Buying Item

End Date & End Time

Campaign Flight

EndDateExclusiveUTC

-