Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | The Trade Desk |
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The first step is to configure the necessary fields needed by the Trade Desk in order to successfully push Buying Orders/Items
In the App Launcher search for “Buying Configuration”
Once in that section press “New” to start
General Information
Select “The Trade Desk” connection and select the “active” checkbox
Ad Price
Select the right one
Buying Order Fields, select:
Channel (Required)
Advertiser (Required)
Insertion Order ID (Required)
Start Date (Required)
End Date (Required)
Order Type (Required)
Order Goal (Required)
Budget Amount (Required)
Budget Amount Daily
Selected Targeting
Buying Item Order Campaign Status (Required)
Budget Impressions
Budget Impressions Daily
Buying Items Fields, select:
Line Item ID (Required)
Status (Required)
Selected Targeting
Bid Amount (Required)
Max Bid (Required)
Budget Amount (Required)
Start Date (Required)
End Date (Required)
2. Buying Order
To start buying media via The Trade Desk you will need to define a Campaign, which you can do via the ADvendio Buying Order.
Buying Orders in ADvendio is used to configure your Orders for The Trade Desk.
In the App Launcher search for “Buying Orders”
Once in that section press “New” to start
Choose Source
Record Type “THETRADEDESK”
Connection (the one previously created)
Press “Save”
Add a name
Complete all the necessary fields to decide your The Trade Desk Campaign objective.
When creating a new Buying Order the following section will appear:
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Buying Order Field
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Description
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fields should be present:
Required | ADvendio Field | Additional information |
|---|---|---|
| Channel |
|
| Advertiser | - |
| Name | - |
Auto | Insertion Order ID | It will be assigned after the Buying Order is submitted |
Auto | N/A | ADvendio currently uses ‘Available’ as the fixed default |
- | Start Date | - |
- | End Date | - |
| OrderType |
|
| Order Goal | The campaign objective. To set it, you must also specify the Primary Channel
|
| Budget Amount | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
- | Budget Amount Daily | Only to be set if the flag is true, then no budget will be set on individual line item level |
- | Channel |
|
- | N/A | ADvendio currently uses ‘Reach’ as the fixed default |
- | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. |
- | Budget Impression Daily | It also can be selected at a Buying Item level |
- | Start Date | Get the timezone from the item zone. |
| N/A |
|
3. Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent The Trade Desk Adgroups+Flights. These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations. You can create as many items as you like for your Buying Order.
⚠️ Limitation
Each Buying Item is AdGroup + Flight.
Multiple Flights can not overlap; this means right now you can create either multiple Buying Items into one Buying Order, with exactly the same time frame OR you need to make sure the dates of all Buying Items are not overlapping
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