Page Comparison

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• The first step is to configure the necessary fields needed by the Trade Desk in order to successfully push Buying Orders/Items

• In the App Launcher search for “Buying Configuration”

• Once in that section press “New” to start

• General Information

  • Select “The Trade Desk” connection and select the “active” checkbox
    
    

• Ad Price

  • Select the right one
    
    

• Buying Order Fields, select:

  • Channel (Required)

  • Advertiser (Required)

  • Insertion Order ID (Required)

  • Start Date (Required)

  • End Date (Required)

  • Order Type (Required)

  • Order Goal (Required)

  • Budget Amount (Required)

  • Budget Amount Daily

  • Selected Targeting

  • Buying Item Order Campaign Status (Required)

  • Budget Impressions

  • Budget Impressions Daily
    
    

• Buying Items Fields, select:

  • Line Item ID (Required)

  • Status (Required)

  • Selected Targeting

  • Bid Amount (Required)

  • Max Bid (Required)

  • Budget Amount (Required)

  • Start Date (Required)

  • End Date (Required)
    
    

2. Buying Order

To start buying media via The Trade Desk you will need to define a Campaign, which you can do via the ADvendio Buying Order.
Buying Orders in ADvendio is used to configure your Orders for The Trade Desk.

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Each Buying Item is AdGroup + Flight.
Multiple Flights can not overlap; this means right now you can create either multiple Buying Items into one Buying Order, with exactly the same time frame OR you need to make sure the dates of all Buying Items are not overlapping

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